About Me


My name is Zoe, I'm 24 years young & a writer & enthusiast of all things "Beauty, Fashion & Life" related.

Once Upon A Time, In February 2009, after indulging in various other Beauty Blogs as a way to read up on the latest goings on in the Beauty world, I decided to join in on one very boring evening, and "Zoella" was born.

I chose to write about the things I liked, the things I'd purchased & other opinions on products in general. Before long, I had a small following of people that enjoyed reading what I'd written, and this was amazing in itself, as really, I'd never expected anyone to enjoy anything I'd written in my own little space on the Internet.

Months & Years passed, and the following grew to the 5 digit mark & now I've expanded into the scary realm of YouTube & My Blog posts are slightly more varied, covering beauty, fashion, life stories and some other controversial & health subjects thrown in for good measure. I've had the privilege of attending various events, trialing samples and meeting some truly amazing people along the way.

Thank You to everyone who takes the time out to comment and show such an interest in the things I have to say, I will continue to write and post videos just as long as you want to read and watch them, and I hope I've managed to help at least a handful of you in any area that you may have needed it.