Servings: Makes 12 Cupcakes

    You will need...

  • Cupcake Ingredients:
  • 2 Eggs
  • 230g Plain Flour
  • 155g Sugar
  • 125g Unsalted Butter at Room Temperature
  • 2 tsps Baking Powder
  • 1 tsp Ground Cinnamon
  • 1/2 tsp Salt
  • Apples

  • Crumble Ingredients:
  • 75g Golden Caster Sugar
  • 100g Salted Chilled Butter
  • 140g Self-Raising Flour
  • 1 tsp Vanilla Extract
  • 1/4 tsp Ground Cinnamon

  • Icing Ingredients:
  • 1tsp Cinnamon
  • 1tsp Vanilla Extract
  • 110g Soft Brown Sugar
  • 250g Unsalted Butter at Room Temperature
  • 400g Icing Sugar
  • 2 tspb Whole Milk

Preheat the oven to 170oC.

For the cupcakes:

  • Start by making the apple mixture. Peel, core and then chop the apples into little squares.

  • Place in a large saucepan with enough water to cover them and simmer for 5-7 minutes until soft, and then leave until cool.

  • Cream together butter and caster sugar until light and fluffy.

  • Add the eggs, then vanilla extract until combined.

  • Add the flour, baking powder, cinnamon and salt and gently mix until combined.

  • Carefully fold in the apple mix.

  • Spoon the mixture into a lined cupcake tin.

  • Bake for 15-20 minutes until golden brown.

Next make the crumble topping!

  • In a large bowl, rub together the butter, flour, cinnamon and vanilla until nice and crumbly, and then stir in the sugar.

  • Spread the crumble mix onto a lined baking tray and bake for 5-10 minutes until just golden.

For the icing:

  • Beat together the butter and brown sugar with the cinnamon and vanilla extract, for 5-7 minutes until fully combined and light and fluffy.

  • Add the icing sugar a little bit at a time and continue to beat on a low speed.

  • Add the milk a tablespoon at a time until the icing is light and creamy but stiff enough to hold it’s shape.

Building the cupcakes:

  • Once the cupcakes and crumble are fully cooled, spoon the icing into a piping bag fitted with a star nozzle.

  • Spread a small amount of icing on the top of each cupcake, and add the crumble mixture.

  • Using the piping bag, pipe a small swirl of icing onto the top of the crumble on each cupcake. Top with a small sprinkle of crumble, and enjoy!



  • MMM

    They look SOOOO good!!

  • Anonymous Blogger

    These look stunning Zoe…and so does your blog’s halloween makeover. I will definitely be making these cakes this Autumn. As always, the photos are lovely. Happy Blogging! xx

  • Aisha

    I really want to try them!! They look super yummy xx

  • These look so delicious Zoe! :)

  • Laura

    is soft brown sugar the same as light brown sugar? In the US, I haven’t seen “soft” as a label. I’ve also never seen Golden Caster Sugar. HEEEEELP.

    – An American.

  • Alexa Cirillo

    I would love to make this but I am have trouble converting grams to cups. They look sooooo good

  • Sophie Worsley

    OMG I TRIED THEM OUT THEY ARE FANTASTIC!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Lapetiteperleblanche

    These look incredible and so autumnal!! Love the Halloween docorations!!xx

  • Grace Campbell

    They sound amazing!! The pictures look great to! btw I am obsessed with that Halloween banner!!

    Grace x

  • These look so good! The photos are amazing too, love the halloween theme / autumn going on!!xx

  • These look amazing!

    Definitely going to need to give them a go – yum xo

    Emily |

  • These are absolutely adorable! I love the photos, too. They’re so warm and fall-esque. XO

  • This recipe looks so delicious :-) I can’t wait to try it! Nothing is better than a cupcake!

  • Cheyanne Sorelle

    Those look so delicious Zoey! I love the pictures and I really want to give these a go next time I do any baking mmm!!! :) xxx

  • Gosia Michalska

    I am so happy Zoe you posted about that cupcakes, cause earlier when I wanted to bake them I was like ‘in necessary to see youtube video’ but now I have it written down or above :) thank you Zoe, have a lovely week :) cheers from Poland :)

  • Cristina S.

    Amazing photos! These look amazing!

  • Zoel Hernández

    They look so cute and delicious! I wish I could taste one of them, I guess I’ll have to make them at home! Hahaha can we bake something together someday?! Love you x

    Zoel Hernández |

  • miiss.ella

    They look so good!!!!

  • This is so yummy!! As everything you do :) And I love love the quality of the photos!!

  • Ashley Christabelle

    I’ve just watched this on your YouTube channel and oh my it looks absolutely delicious! You definitely bake like a pro. x

  • OMG…so yummy!!!!!!!!!!!!!!

    Don’t miss today on the blog my new ankle boot shoes made of velvet with embroideries…last Italian design trend ! ;)
    Kisses from

  • These look delightful. Definitely going to try this for Thanksgiving this year. Thanks for sharing. :)

  • These look too good to eat Zoe! Thanks for sharing! x


  • Ooh these look absolutely delicious Zoe!! I’m always looking forward to your baking posts (and all the others of course) and oh my god they’re just…so cute looking!

    -Sophie xx ||

  • Looks BEAUTIFUL!
    Yummy :D

  • Love the little ghost that’s floating across my screen :-D And the cupcakes look aaaaaaabsolutely delicious, I love apple crumble.

  • Sophie

    These sound delicious! I definitely need to try them out! Sophie x

  • These look amazing! I love the Halloween theme too, so adorable! x
    Sophie Black

  • oh wow these look so beautiful! Thanks for sharing the recipe lovely :) x

  • AH, these look SO delicious! I wish I was that good at baking! Also, really love your new Halloween theme!

    I hope you are having a lovely day Zoë!


  • Ah these look so yummy!! Can’t wait for more fall recipes :) xx

  • Amy

    Looks delish! I made banana bread for the first time yesterday so will need to expand into Cupcakes! :)

  • Kelsey & Kenecha

    These look great! I’ll have to try this recipe!

  • Omg they look so cute! I’ll make them!

  • These look incredibly delicious and absolutely adorable Zoe! Must make them this month :)
    – Ambar x

  • These look delicious Zoe! Perfect for autumn! Just when I was trying to be healthier you make these amazing looking cupcakes! Love the look of the icing on top!
    Love, Marlinde xx

  • Akemiko

    Where did you find this recipe?

    • Mila S

      There are many recipes online. Before Zoe’s post I was always googling this recipe but now I only turn to that one haha.

      Forevaa wishing I was as good as baking as her tho lol

      x M
      || ||

  • Honestly Zoe, you had my mouth watering when you posted the recipe video on your channel. I’ve never had one of these before. Although I’ve had apple cupcakes, I’ve never tried the “crumble” variant and it sure looks good. I’ll give this a go soon. :) | Bloglovin’ | Instagram

  • Džana Kadić

    I love your baking videos and posts! They always give me motivation to bake and always make me hungry! xx

  • Philippa

    These look delicious!
    Philippa x

  • Oh wow, these sound and look amazing! I just posted a recipe for chocolate cheesecake brownies but they were a bit too sickly, these sound just right!

  • Ana

    These cupcakes look amazing! Love the addition of the crumble, adds more goodness! I will definitely be making these, they are so perfect for fall!

  • Katie

    These look amazing! Can’t wait to try them x

  • Saw the video, DEFINITELY trying these when I come home for break! My mouth is watering just looking at the pictures! Soooo yummy! :) Love you Zoe! <3

    It's Me, Maggie |

  • Izzy Backstrom

    Does anyone know what would happen if instead of cooking the crumble separately you sprinkled it on the uncooked cupcakes and then cooked them both together? Would it then be less difficult when icing as it would stay on the cupcakes better when slightly submerged? Or would it just sink completely into the cake? Just because at the moment the crumble is going everywhere when I’m trying to ice them🤔 curious if anyone knows

    • EIMlife

      I presume the crumble would
      sink. Depending on how thick you’re cake mix is tho. Why don’t you do 6 like Zoë does them and 6 your way! Then tell us if they work or not. As if they don’t work the will still be delicious!!! XX

  • I’m obsessed with those! Perfect autumn treat <3

  • Wow this looks like the most perfect autumn recipe!! Apple crumbles are the best, so in a cupcake form they can only be really yummy :D
    I really enjoy your baking videos in general, so I can’t wait to see more in the future weeks/months for the festive season!

    Julia x
    Last post: The BEST Drugstore Mascara Ever?! |

  • These look so good! Loved the video too, slightly different editing style from Zoe’s older baking videos but I actually really like the change! xx

  • Helen

    I made them on Monday, Zoe, and my family and classmates absolutely loved them! Im going to use more of your recipes<3
    Ps: the Pancakes are awesome too

  • Zoe, this are amazing!! I should definitely try it now that autumn it’s arriving. It would make the perfect treat for rainny afternoons with a book. Love it!!!
    Please whoever that read this:
    Check out my blog and comment and follow it if you like it!!! It will mean a lot to me!!

  • wow these look nice, I need to start baking again :)

    Melissa |

  • I am so going to bake these! :o <3

  • Rebecca Fletcher

    These look so yummy. I cant wait to bake some!

  • i saw your video first. i’m dying to try these for thanksgiving.

    the golden days |

  • Caroline Tran

    Just came from the video and am so excited to try this out for Thanksgiving dinner! Looks delicious xx

  • Carlee R. Williamson

    I just made them and OH MY GOD!!! They are so delicious!!!!!!!

  • Yummm!!! These look delicious!

    Looking for new blogs to read!!

  • Joe

    I have to make these<3 i love you Zoella<3

  • Megg Wongsinrung

    your recipe was amazing. Also, your video was fantastic. Hope to see more baking stuff xoxo!!!

  • Mo Ateng Hope

    Off to the Kitchen! I’ve got apple Crumble to make 😊

  • I love listening to your voice in your video! :D And those cupcakes look so yummy! nomnomnom

  • CXMORR Blog

    I have started my very own blog, similar to the style of Zoe’s including Beauty, Fashion & Lifestyle… I would love if you could check it out :)! Thanks!

  • EIMlife

    Zoe where do you find these amazing recipe? As I love baking but never seem to find great recipes like these! X

  • These look so good! So autumnal I love it!

  • I love this one! Apple crumble is one of my fave desserts ever!!!

  • I need to make them, tho mine wont turn out half as nice!

  • Gymgirl04

    Thanks for the amazing recipe Zoë. Another great bake!! Apple crumble is one of my favourite desserts so when I tried this with my mum they tasted and looked spectacular. I love how you get into the style of Autumn by baking and lighting candles. By the way you can by loads of Bath and Bodyworks items from a shop on EBay (that’s his me and my friends have survived). Hold to see you sometime in the future xxxxx

  • Tucy Turley

    making them now

  • Ooh these look so good, perfect for autumn! <3

  • Hi Zoe,
    I just tried this recipe and mine came out wonderfully only they didn’t really look as beautiful as yours!
    I’ll keep practicing! Love the pictures.

    New breast cancer blog please check it out!

  • Rhona310701

    New baking blog post :-) please check it out Xx

  • Megg Wongsinrung

    I love it. Hope to see more recipe from you Zoella. Love ya xoxo

  • Aleksandra Tsenova

    Just made them. Really delicious 😁
    Check my blog
    Thank you

  • Fariza

    As soon as I watched the video, I started making the cupcakes and they turned out tasting delicious but they don’t look as good as yours.

  • Pauline Rivière

    Definitely NEED to try this out! I am obsessed ever since I watched the video :D

    Love From France!

  • Kay

    I made these… They are amazing!!

  • TereP

    I tried these on Saturday, and followed the recipe step by step. To be honest they are not very nice and waaaay too buttery! My guests didn’t enjoy them either =( They look very pretty but next time I’ll reduce the amount of butter! It gave me a stomach ache =( FAIL for me

  • Ooh, I will definitely be making these at some point!
    Aleeha xXx

  • sofiabenadomonteiro

    zoe i loe you ne hairstyle

  • Dfwarrior05

    Omg they look so good.

  • Looks like something my family would love to try! I got to make it! (I’m not a huge fan of fall foods or cinnamon) :p


  • Beth Kitchen

    Hey, go check out my blog please. I would really appreciate it. I’m really trying to get big in the blogging world. Much love xx

  • YUM! These look amazing.

    Caitie x

  • David Ginnola

    Make them now.
    Find the best meat grinder on amazon and meat grinder problems

  • Minahil Javed

    Mouthwatering treats as always!
    Would absolutely love to try these!
    xoxo, MJ

  • Charlotte Williams
  • Rose Papadopoulos-Hedden

    Look so good! Only recipe i have had some mixture left over!!

  • Clara Gomez

    Looks so yummy!

  • They look amazing! Wish I had one now ;)

    Xo Vicki | Bowsessed – A Food & Lifestyle Blog

  • Lucy Rosewood

    These look epic!

  • Fer

    If I didn’t suck so much at baking I would def try this haha, but I love reading your posts anyway <3
    Much love xx

    Visit my blog:

  • just like you

    Tysm for the recipe😎

  • Camilla

    This recipe looks INSANE!! Need to try this…

  • Lola


  • Amandeep

    I love this recipe! Apple crumble is one of my all time favorite desserts and these cupcakes look delicious 😋 can’t wait to try and make these, thanks Zoe xx

  • Kate


  • Esen Boyraz
  • Aurora Ciup

    Great recipe. I definitely trying it.

  • I’m not very good at baking, so I have a feeling that if I were to try this things wouldn’t turn out quite so well – even though the instructions are clear! However, they look lovely and I was definitely intrigued when clicking onto this post, as I’ve never heard of apple crumble cupcakes before now. As usual, the pictures are beautiful. <3

    -Alicia x | Lifestyle Blog

  • These look so delicious!! Can’t wait to give the recipe a go!

  • These may be too delish!
    ISA Professional

  • Reading Traveller

    That looks amazing Zoe! Can’t wait to bake these ones :)

  • kira

    Love this post. They look delish. Can’t wait to do some baking myself!

    It would be awesome if you would check out my brand new blog and give me some advice!

  • I recently picked up baking as a hobby, and the cupcakes looks delicious! I would love to try this in the future!

    Katrina Alain /

  • Rebecca Rogers

    I’m so late to this post, but these look AMAZING! Kindly send some to Australia for me!

    Rebecca |