TEAM ZOELLA MAY 13, 2021

Low Key to Dressy Co-ords That Will Never Fail You

Whether it's a trip to big Tesco (a 10/10 day out) or a bottomless brunch with the girls, there are co-ords from dressed down to dazzling that fit every occasion.

Although jeans and a nice top is a pretty fail-safe go-to, sometimes finding the perfect outfit combination requires a little too much concentration when you’re running out the door and an espresso martini is calling your name. Enter: the humble co-ord. A perfect two piece, a pre mixed cocktail if you will, the one you can always rely on when time is short and the style stakes are high. Whether it’s a trip to big Tesco (a 10/10 day out) or a bottomless brunch with the girls, there are co-ords from dressed down to dazzling that fit every occasion. 

A perfect two piece, a pre mixed cocktail if you will, the one you can always rely on when time is short and the style stakes are high.

And not every two piece need give off Cher Horowitz plaid skirt and blazer vibes, oh no, you can absolutely achieve chic 2021 realness in all of these dreamy combos. Notable mentions go to the Zara silk style tie dye trouser and shirt situation, and Kitri Studio’s feather trousers and PJ top which exude effortless sexiness in one fell swoop. If casual is your thing (socialising is tiring okay) then the matching loungewear options are endless too- the co-ord really does offer as many varying looks as Mr Styles’ famous ‘do. Heart eyes

Which two piece do you have your eye on?

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TEAM ZOELLA MAY 11, 2021

13 Questions with Charlie West, Founder of Azurina

We caught up with Charlie, founder of accessories brand Azurina, to find out how she got started, what's on trend this summer, and why paying it forward is so important.

First off, how are you and how is your 2021 going? 

Well it’s not been the greatest of years that’s for sure, but would I change it for the world? Absolutely not. I’ve faced challenge after challenge this year, I’ve fallen and failed a lot but as with anything in life it matters not that you fell but how quickly you get up off the mat. There have been days this year where that has been much tougher than others but I’ve found in sharing those experiences with the team and with those around me I’ve felt all the better for it. If this year has taught me anything it’s that you can never be too kind or too vulnerable. There will always be someone there to help break the fall, even if it’s a stranger in the park. 

Can you tell us about Azurina as a brand and what you stand for?

The Azurinaverse is a place where the world has been flipped upside down and women are the ones in charge. We’re creating a workplace that is not only commercially productive and successful but works for us as women trying to balance work, our other interests, passions & hobbies, friends and family with our own wellbeing. Anything is up for grabs as we review all that we’ve ever known and set about creating a workplace that works for us. 

Our only aim is to keep bringing you beautiful things that help make the day to day a little more boujie!Charlie West

And as a brand, our only aim is to keep bringing you beautiful things that you’ll love for a long time. Things that help make the day to day a little more boujie. We started with personalised accessories at a time when that wasn’t available to every woman on every budget and it will always be a part of who we are but I have my sights set on a lot more and 2020 really gave me the space to get clear on what that is. Now we’re just in the process of getting it to our lovely customers. First up is our Made in Italy range crafted in Nappa leather in Tuscany, all dupes of iconic bags that are so expensive we can only dream of them, then Home, Wellbeing, Clothing & Footwear. It’s been a busy year. 

How did the brand start and why? 

I cut my teeth in online retail at Boohoo. I started there as an E-commerce Assistant back from my Gap Year having read Law at Sheffield University and longing to work in Buying. In truth, I don’t think I even knew what an ecomm assistant did, I just knew I had to be in there and I’d make it work and I’d hustle my way to my dream job as a buyer. I was in the buying team within 6 months, I left 8 years later as the Head of Buying, helping to oversee a team of 84 people and millions a week in sales and with some serious experience under my belt. 

So just because of the person I am I guess it was inevitable that I would always want to go on and do this for myself, to take what I had learnt in the best training ground imaginable in terms of business success stories in the UK over the last 10 years and instead this time I get to shape not just the product but the whole company culture. I spotted a gap in the market of low-cost personalised accessories and I went after it as a side hustle because I just couldn’t risk leaving a great job for something that wasn’t guaranteed. So after a long bout of sickness and vowing to slow down from my crazy lifestyle, I launched a secret business with a team and an office…. whilst I was across town working in another. We consistently grew and so a year later I handed in my notice. 

When I look back I think I must have been absolutely mental! 😂 

Can you tell us about your spring/summer drop? 

Spring Summer for us is about showing you the start of what we’ve been brewing in our witches cauldron in 2020. We‘ll be soft-launching our sister brand Alunar Crystals, a brand born out of my sister (by choice and not by birth) Sophia’s love for pretty rocks and their incredible energy. Within that, we’ll also be launching homeware for both the home and for you. 

A lot of Azurina products can be personalised, why do you think personalisation means so much to people?

In a world where most high streets in Britain have become carbon copies of each other I think personalised products give our lovely customers the chance to feel like their item really belongs to them. It was until very recently an experience that was preserved just for those that could afford it and I’m proud that brands like Azurina have helped democratise that so every woman can get a bag made especially for her. As we think everyone not only has the desire but also deserves to feel unique. 

We think Azurina products make perfect gifts, can you pull out some of the best things to give to family or friends?

Well thank you, it’s always an honour when people spend their hard-earned money with us to gift their loved ones. The highest praise in my book. 

It’s always an honour when people spend their hard-earned money with us to gift their loved ones.Charlie West

So for me our original cardholder is something that will always get used, they’re a great unisex gift and come in a tonne of colours and finishes so that you can really tailor it to who you’re gifting to. Plus at £18 its the perfect price for a birthday treat for a friend and with next day delivery it’s ideal for a thoughtful last-minute gift that doesn’t feel last minute. 

If I was gifting a sister and wanted to spend a little more, Our Munich Pouches are great. They come in three sizes, largemedium and pencil case. They’re ideal to put all your bag crap in one place and I often just grab that when I’m jumping in the car to pop to the shops or for a tea. You can buy the set or one size and kickstart someone’s Azurina collection.

We loved your Azurina Angel Investor initiative, how did it come about and why?

Micro-financing small business is something I’ve been interested and involved in for a long time but until now I’ve done it through a great charity called Lend With Care who connect you with small business owners across the globe. I love that I can see the immediate impact of the loans, in the businesses grown, the jobs created and the kids supported.

Then the penny dropped for me this year, that when you have your own business you can actually just do what you want (within reason of course 😂) and so we came up with the idea for me to invest in someone’s side hustle. The money is a gift, as is our time and support. It’s really just my way of paying it forward plus I get the chance to be involved in amazing businesses run by amazing women. For me, it’s a no brainier. I’m still wading through all our entries as I want to give them the time and energy they deserve so apologies to all the entrants for the delay! 

What is the process like for creating a brand-new product?

In truth, nothing I design is ever brand new. I’ve pulled inspo from a tear, from a vintage piece I’ve found in a bargain bin in Seoul, an iconic outfit from a movie or an everyday essential that just needs the perfect tweaks. I take inspiration from everywhere and pull them together to create beautiful things with functionality layered on top. Of course, I want a beautiful printed pleated pantsuit that is reminiscent of my Issey Miyake Pleats Please Japanese dreams but I want shapes that flatter my figure and subtly enhance my femininity rather than disguise it. I’m just hoping you all think like me, which given I’m a bit woo woo might be a bit of a stretch but fingers crossed. 

What are you currently working on?

So as I think you can probably tell it’s been a busy year of crafting our new product ranges and whilst those collections are taking shape we’re working on creating our Slab. The core values of the brand and what we stand for that won’t ever change. We’re also in the process of deciding what back to work looks like for us as a team and really nailing down the company culture and policies so that as we grow we don’t lose the essence of who we are. 

How do you see the brand changing now we can head out the house and socialise more?

We’re hoping so many of our lovely customers will be dusting off their Azurina faves from a year of enforced storage. We can’t wait to see all our bags back out in the wild again, enjoying themselves, as they should be! And our clothing launches are designed to gently take your hand and guide you out of your old loungewear into your PC (post-Covid) self. 

What does a Friday afternoon look like in the Azurina office? 

Well currently the team are still WFH the majority of the week and Friday is our day ‘off comms’ to get everything wrapped up for the week. We’re actually looking to implement an optional four-day working week so that the A-Team members who are side hustling, mostly as creatives, have the flexibility to fit it all in. So Thursday night is pub night for us and we hope the office always has a Friday afternoon vibe. Of course, building a business from the ground up can be stressful but we’re also all doing what we love so for me it should be fun every day. 

What are some of your highly anticipated trends for AW21? 

O gosh, the girls will tell you I’m so excited for all the trends bubbling through at the moment as there just seems to be so many. Nostalgia really seems to be the key theme inspired heavily by pop culture. More than anything I’m just seeing an explosion of colour. And head to toe colour at that. Whether it’s new neutrals or brights there is just so much emphasis on colour and I’m beyond excited.

There are times when head to toe black is the chicest look of all but day-to-day I love to play with colour.Charlie West

I really try to avoid wearing black these days, after hiding in it for years, wearing colour just totally lifts my mood and I love seeing other women in bold choices. Of course, there are times when head to toe black is the chicest look of all but day-to-day I love to play with colour and just having fun with what I wear whilst feeling comfortable and myself. 

What is one positive piece of advice you could give to our audience?

Look after yourself first. As women, we seem to feel that putting our needs before others is selfish, that we must bend and mould ourselves around people without any personal boundaries. I mean I had no idea what a boundary even was until I was recommended a book by a friend on the subject last year, my mind was blown. I was allowed to say no to stuff without feeling guilty. I was allowed to prioritise myself and my happiness in all aspects of my life. And I’ve found that as we put ourselves and our own wellbeing first we can start showing up better for those around us and then the magic really happens.

TEAM ZOELLA MAY 9, 2021

Weekly Wants: Summer Dresses

Whether you're drawn to maxi, midi or mini, this is a wardrobe staple you really can't be without.

There are few occasions a reliable summer dress won’t see you through- drinks, city breaks, dog walks and 239431 beer garden trips, a versatile summer dress that can be styled up or dressed down can be a saviour in ‘I have NOTHING to wear’ moments aplenty. Whether you’re drawn to maxi, midi or mini, this is a wardrobe staple you really can’t be without. Add a denim jacket, basket bag and chunky sandals and voila, you’re ready to head out the door quicker than we can say “Let’s get a jug of Pimms”.

Gingham, polka dot and florals are the pinnacle of reliable prints and you won’t stray far wrong with these go-to’s in your repertoire. Notable high street destinations for summer dresses we predict you’ll be living in this year include Collusion on ASOS, Sezane, & Other Stories, Weekday and Never Fully Dressed- bookmark these babies, scroll ‘new in’ and you’re guaranteed a winner.

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TEAM ZOELLA MAY 7, 2021

Thoughts & Feelings We Had Whilst Watching The Bold Type Seasons 1 to 4

The Bold Type’s strength lies in its ability to walk the tightrope of heavy but essential conversations and feel-good soapy silliness. Here’s to one last toast in the fashion closet and unleashing holy hell!

[contains all the spoilers]

If you didn’t binge watch all four seasons of The Bold Type in lockdown after it landed on Netflix, allow us to bring you up to speed on the best thing that’s happened to us since The Devil Wears Prada and Sex and the City. We said what we said.

Originally released in 2017, The Bold Type is a tv series loosely based on the life of former Cosmo Editor-in-Chief Joanna Coles, who also happens to be the Executive Producer on the show.

It follows a trio of twenty-something best friends and co-workers Kat (Aisha Dee), Jane (Katie Stevens) and Sutton (Meghann Fahy), as they navigate relationships and climb the career ladder at the fictional women’s lifestyle magazine, Scarlet.

Whilst trying to excel in their careers and figure out who they are in their personal lives, their unwavering friendship is their one constant. Through breast cancer scares, estranged mothers, egg freezing, sexual awakenings, miscarriages and break ups, the crazy chemistry between Kat, Jane and Sutton does everything to dismantle the three’s a crowd adage so often used to divide women. Here it brings them together to form three parts of an unshakeable whole.

The Bold Type’s strength lies in its ability to walk the tightrope of heavy but essential conversations and feel-good soapy silliness. It’s far-fetched, wildly unrealistic and hilarious but it’s also comforting and empowering, and that’s all part of its humble, multi-hyphenate appeal.

Sisterhood is the show’s bread and butter, and despite the signature hokey rom-com tropes, love triangles and elevator meet-cutes, the real romance is between the Bold babes and their messy, unconditional bond.

With the fifth and final season about to drop (send help), we’re collecting some thoughts and feelings we had whilst watching the lives of the Scarlet women unfold.

Here’s to one last toast in the fashion closet and unleashing holy hell!

In episode one when Kat yells, “Excuse me my friend is having a moment” at the disgruntled guy behind her as Jane takes a group selfie is the moment we fell in love with her. A whole 154 seconds into the show.

Mentally, I work under Richard. Like, he’s heartbeat in your clitoris kinda territory.

Time to pitch vibrators and female pleasure in a boardroom full of white men. We’ve got a lot of time for Jacqueline, expertly played by Melora Hardin. Yee-haw.

“People tend to get uncomfortable when they cannot put you in a box”. I ship Kat & Adena.

Jacqueline turning down a phone call from Beyonce to comfort Jane. Is she the best boss or is she the best boss?

That yellow Scarlet Gala prosecco looks like it would put me in a grave.

Next time someone pisses me off, I’m getting the girls together in our evening gowns and screaming into the humid abyss of the central line.

Stating the obvious but the female friendships are chef’s kiss

“I deserve to be the girl you can’t stop thinking about”. Sutton is everything.

Want to start referring to every website as The Dot Com but also would quite like to keep some friends.

Name an underrated character: Andrew / Jacqueline Carmichael.

The soundtrack is SO good.

Carrie & Big have got nothing on Sutton and Richard. Don’t @ me.

Brb, off to find my erotic creature.

Found it and miraculously named it Pinstripe.

Why did I want to clap when Jane adds her byline to the orgasm article?

The worst Easter egg hunt scene will forever have my heart.

Shower thoughts include wondering who out of my friends would be committed to removing a Yoni egg from my vagina…

Do you know what’s bold? The fact that Kat went in glove-less. Not all BFFs are created equal.

The music montages get me every time. Genius.

Going to need Jane to write about all the times Pinstripe made me want elevator sex. It’s the leather jacket for me. Hello? The man breaks lamps!

The violin scene with Kadena lives in my head rent free.

Every social media manager had a physical reaction to Kat sending that tweet from the Scarlet account.

Sutton landed a job in fashion and suddenly, I’m arranging drinks for her to celebrate.

“I’m Nora Ephron, bitch” Marry me, Sutton Brady.

Must Adena be so flighty?!

“No more nipple postings” sounds like something I need to hear when I’m drunk and intent on being shrill and semi-naked.

Did Brendon the intern just get his nipple out in the middle of the office for a photo op and not even question it?

He’s right though. It HAS been a long summer.

Jane getting tested for the BRACA gene mutation, with her second and third by her side. My heart exploded a tiny bit.

Kind of want to organise a free the nipple day in a local park in a major way.

Let’s just agree, there is no good angle for shower sex.

Low key adore high tea Sutton.

Climbing into a bathtub with my chaotic friends and wine is literally all I want to do rn.

Not getting good vibes from Incite. Stay well away tiny Jane.

Why does Trump always find us? It’s all too real, we ordered escapism.

Jacqueline taking those weights was one of the most underrated moments of tv.

“It’s sexual harassment time…. The seminar” gotta love Oliver.

Mitzi is not a woman of Scarlet. She is serving big Regina George energy.

These three really drink wine every night and we stan.

Kat: “I’ve gotta go find Adena”
Sutton: “Or at least her vagina” Reason 1873817819 Sutton is our spirit animal.

Just want to drink scotch with Jacqueline.

Cunnilingus getting the airtime it deserves. We love to see it.

Guess what, we miss Richard sex too, Sutton.

Season 2… not coping with tiny Jane’s empty desk.

Fill in the blank, Cleo Williams is a__

Mama Jackie loves a chunky bangle. Noted.

Since when was Ben the hot Dr Australian?

If a Dr ever asks me to dance when I’m about to give birth, they will feel the full wrath of my grapevine, let’s just say that.

“You need to live in this failure” tough love from Jacqueline hits different.

One cannot be platonic with Pinstripe the novelist. Nope.

When tiny Jane cries, we all cry. We just don’t look as pretty as her.

Speaking of Jane, the girl just LOVES a hard copy.

Don’t like the way this Brooke influencer is taking our Sutton for a ride. Don’t like it at all.

Pretty sure you can’t expense narcotics but whatever.

Karaoke ABBA is not meant to sound this good.

Oof seeing Richard get in that taxi with another woman, a woman Sutton has to style? Gonna throw up.

Sutton in Paris over Emily in Paris. Always and forever.

The Dua Lipa road trip scene is all of us.

Nobody sings Torn like drunk tiny Jane. Nobody.

Need Jane to pitch that Dr Pinstripe throuple tbh.

‘No white after Labour Day and never walk away from love”. Oh, Paris Oliver is too much.

Season 3 is off to a strong start with Pinstripe’s peen-stripe.

I only tolerate Patrick because we know he exposed himself to achieve gender equality.

If Sasha Velour can’t save a lesbian bar, there’s really no hope.

Hell yes to Sutton masturbating when she can’t jump Richard’s bones. Self-pleasure waits for no one.

“It’s not about the pond it’s about what the duck pond represents”…

And what it represents is our thirst for Richard. The end.

You’ve been gone 5 minutes Ryan. How will Jinstripe bounce back from this? It was a book tour, not lads on tour for crying out loud RYAN. Jane did a terrible webcam dance for you and everything.

Kat was robbed in that election. We demand a recount in the least Trumpish way possible.

Oh, Pinstripe that speech. Even the leather jacket can’t save you now.

No, no, no, where is Mama Jackie?

Frat boy frittata, Pinestripe? More like fuck boy frittata.

Just how many parties can one magazine have?

Richard’s proposal to the tune of Taylor Swift Lover. Sutton in that satin dress. He asked for Kat and Jane’s blessing. What a guy. What a beautiful day.

“You can be alone and sexually satisfied” you tell ‘em Kat.

Jacqueline has more composure in her eyebrow than I have in my entire body.

Today on Zoella (aka The dot co dot UK), let’s talk pegging.

Yes, tiny Jane. Let’s normalise vaginas smelling like vaginas over baked cookies.

Pinstripe judging Evan for cheating, well that’s rich.

Really want Jacqueline to have the season 4 hot girl summer she deserves, alas Ian is back.

He SLEPT with book tour girl?! There’s no fixing this. A pinstripe never changes his pinstripes.

Ok Babs Brady is going to have to stop with this wedding day limo speech because eyes on fire here.

Can’t believe Richard’s stubble is this on point.

I can feel the feminism leaving my body. Stuff the stylist job, look at that distinguished gentleman and his perfectly styled face

They did it! The Brady-Hunters did IT.

“Nothing is bigger than us” omg these beautiful fucking WOMEN

Putting your boyfriend down for a nap. Can relate.

This miscarriage story is powerful.

Praying Andrew’s confidence finds me someday.

Jane’s dad driving miles to deliver a hug, a DVF wrap dress and take her stationery shopping. What a guy.

Big fat yes to the child free by choice conversation.

Freeform really want to ruin the one stable couple we had going for us, huh?

Well, this Keva romance is wild and unexpected on every level.

I don’t feel like dancing right now girls because I’m never going to be prepared for the lights in that emotionally-charged fashion cupboard to go out for the very last time. Hold. Me.

TEAM ZOELLA MAY 6, 2021

Ugly but Stylish Dad Sandals We’ll Be Wearing In Summer ’21

In true Dad style, the chunky, often thick strapped shoe is comfortable, practical and everything you need for day trips, staycations and simply carrying your Asda shop up the hill on the way home- we stan the versatility!

Did someone say Marmite fashion coming through? Ohh yes they did! You either love it or you hate it when it comes to some fashion trends (cycling shorts and low rise jeans we’re looking at you) but Dad sandals ain’t budging for the summer season ahead and this week’s edit has the best of the bunch …

It’s Louis Theroux made cool, it’s everything in the world that really shouldn’t be stylish but just is.

Think Dad at the BBQ taking pride of place flipping burgers, Dad on a camping trip carefully assembling the tent poles in order, or Dad on a day trip with the AA road map in hand and sandwiches expertly refrigerated in the cool box. It’s Louis Theroux made cool, it’s everything in the world that really shouldn’t be stylish but just is. And in true Dad style, the chunky, often thick strapped shoe is comfortable, practical and everything you need for day trips, staycations and simply carrying your Asda shop up the hill on the way home- we stan the versatility! 

Chanel offers the creme de la creme of chunky sandals, but if you don’t want to be stuck eating beans on toast for the rest of eternity then keep scrolling for the best high street dupes …

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TEAM ZOELLA MAY 5, 2021

April Book Club: The Kindest Lie by Nancy Johnson

Touching on race relations, family ties, motherhood, class and what it means to be black in America, Johnson’s timely debut novel is a heartfelt portrayal and a deeply necessary book for all readers.

Nancy Johnson’s, The Kindest Lie, tells the story of Ruth Tuttle, a young black Yale-educated chemical engineer tethered to her past by a burning family secret not even her husband knows.

Touching on race relations, family ties, motherhood, class and what it means to be black in America, Johnson’s timely debut novel is a heartfelt portrayal and a deeply necessary book for all readers.

If you’re looking to diversify your reading list by exploring new voices and learning about perspectives and cultures that differ from your own, The Kindest Lie is a great book to pick up.

Here’s a reminder of the blurb and a look at the team’s reviews for this dazzling debut.

A promise could betray you.

It’s 2008, and the inauguration of President Barack Obama ushers in a new kind of hope. In Chicago, Ruth Tuttle, an Ivy-League educated Black engineer, is married to a kind and successful man. He’s eager to start a family, but Ruth is uncertain. She has never gotten over the baby she gave birth to and was forced to leave behind when she was a teenager. She had promised her family she’d never look back, but Ruth knows that to move forward, she must make peace with the past.

Returning home, Ruth discovers the Indiana factory town of her youth is plagued by unemployment, racism, and despair. As she begins digging into the past, she unexpectedly befriends Midnight, a young white boy who is also adrift and looking for connection. Just as Ruth is about to uncover a burning secret her family desperately wants to keep hidden, a traumatic incident strains the town’s already searing racial tensions, sending Ruth and Midnight on a collision course that could upend both their lives.

Powerful and revealing, The Kindest Lie captures the heartbreaking divide between Black and white communities and offers both an unflinching view of motherhood in contemporary America and the never-ending quest to achieve the American Dream.

TEAM ZOELLA MAY 4, 2021

13 Questions with Beth O’Leary

One of our favourite authors and creator of this months Zoella Book Club pick Beth O'Leary caught up with us about writing her latest novel and how it was inspired, her favourite characters and what you can expect when picking up one of her books.

First off, how are you and how is your 2021 going?

Well, hi! I’m good, thanks – I’m seven months pregnant, which has made 2021 a pretty exciting year for me and my husband! And I’ve been beavering away at my writing desk, juggling promotion for my new novel The Road Trip with edits on my next book (title soon to be announced). So I’ve definitely been keeping busy…

We’re so excited to be reading The Road Trip for our May Book Club, can you tell us about the process for writing it?

I am so honoured that you’ve chosen The Road Trip for your May Book Club! I actually wrote this novel in a kind of flurry of creativity – I finished The Switch, my second book, and it felt as though all the pressure of the ‘tricky second album’ lifted, and with The Road Trip I could just let the words fly. The first draft was done within a few months, though of course there were many months of editing afterwards. But it really was a joyful book to write.

Where did you first get the idea to write The Road Trip?

I had the initial idea – two exes crashing cars and then having to share a vehicle – way back when The Flatshare didn’t even have a publisher yet. But it never quite felt like a whole story. It’s hard to explain that feeling, but I have lots of ideas like this which sit at the back of my mind, waiting for their missing ingredient. I don’t know what they’re missing, I just know it’s something.

With The Road Trip, that ingredient came when I was on holiday in beautiful Provence, France. (Don’t ideas so often come when we take a break?!) I fell in love with the landscape, the vineyards, the dusty fierce sunshine. I wanted to write a love story set there! And it suddenly struck me that if my road trip idea was about exes… then it was about people who had already had a love story. Perhaps that romance could have happened in Provence, and could be woven through the story of their awkward road trip across the UK.

Once I had this missing ingredient, I was away. I started writing and just didn’t stop.

How has your process for writing changed during the pandemic?

My process hasn’t really changed: I still write 2000 words per day when I’m writing a first draft; I still try to be at my desk as early as I can when I’m editing; I stick to my routine. But it’s definitely got harder, and I’ve found this last year a struggle at times, as everyone has. I’ve been extremely grateful for my dog, Molly, who gets me out for a walk every day, which always does me so much good!

If the person reading this had never picked up a Beth O’Leary novel what would you tell them to expect?

Oh, I love this question. I’d say… expect an uplifting, romantic read that’s grounded in real life. I hope my books will engross you, make you laugh, and leave you smiling when you reach that final page.

We loved reading The Switch last year and absolutely adored the characters, who is your most beloved character you’ve written?

I am so glad you enjoyed The Switch! It’s so hard to choose a favourite character, but I do think Arnold in The Switch will always have a very special place in my heart. He just turned up on the page fully formed, really. I loved playing with the trope of the gruff romantic hero who can’t express his feelings well… and making that hero a man in his seventies!

Do you read novels in the same genre you write, or do you go for something else?

I read a lot of romance, romantic comedies and contemporary fiction – it’s what I love, which is why it’s what I write! I do pick up the occasional thriller, but I’m very picky about those, and if they’re too tense I get a little stressed out. And every so often I dip back into a classic when I’m in the mood for it.

What are some of your favourite books from the last year?

I loved Dial A for Aunties by Jesse Q. Sutanto, which begins with the main character accidentally killing her blind date and then ringing her aunties to help her with the aftermath! It is brilliantly dark and so funny, and has a lovely romance woven through it too. I also loved Marian Keyes’ latest, Grown-Ups, which I think is her best novel yet (and I’m a huge fan of hers, so that is a high bar). And I recently read The Private Joys of Nnenna Maloney, by Okechukwu Nzelu, and adored it – his writing reminded me a little of Jane Austen, with that wonderful combination of wry humour and perceptiveness.

What are you currently working on?

I’m editing my fourth novel, which is due to publish next spring. I’m so excited about this book. It’s definitely my most ambitious yet, and the characters are so real to me now, I love them all to bits. I can’t wait to share more about it soon!

What does your perfect weekend look like?

A long dog walk with my husband, a hot cup of tea with a really great book, and then making dinner for a cosy evening with friends. I love cooking and baking, and over lockdowns I have really missed catering for loved ones when they come to visit!

What do you always carry with you?

Dog treats, lip balm, a snack (I am very grumpy when I’m hungry…)

What would your last ever meal be?

My husband’s vegetarian lasagne and then my mum’s rhubarb crumble with custard for pudding. They are both delicious dishes, but they’re also special to me because they remind me of two of my favourite people.

What is one positive piece of advice you could give to our audience?

Be gentle with yourself – you deserve kindness. In fact, right now, while you’re reading this, think of something you’re going to do to treat yourself today, and commit to doing it. Go on. It can be something tiny, but it’s got to be something 🙂

TEAM ZOELLA MAY 2, 2021

Weekly Wants: Outfits Under £100

From H&M, Monki, New Look to Urban Outfitters, this week's team picks are in full celebration of the wonders of the British high street!

Nothing gets the pulse racing quite like a good old fashion bargain (okay maybe Bridgerton is up there too) and securing a 10/10 outfit for a price that won’t break the bank is always something worth celebrating. It’s clear by now that the gems of the high street including the likes of Mango, Zara and H&M mean a bigger price tag doesn’t equal a more stylish ‘fit, making a £100 outfit challenge a piece of cake for those dedicated to a scroll through ‘new in’ on the regular.

Knowing where to invest and scrimp is key, with items like denim, footwear and jackets often benefiting from a little extra £££ if you can help it. Jewellery, bags and basic tees or layering pieces can often be found at a lower price, forming the foundation of your look and allowing your statement pieces to do the talking.

From H&M, Monki, New Look to Urban Outfitters, this week’s team picks are in full celebration of the wonders of the British high street!

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TEAM ZOELLA APRIL 29, 2021

Sizzling Swimwear To Help You Feel Like the 10/10 You Are

Of course we're all naturally prepared for Hot Girl Summer because we are in fact Hot All Year Around, but if you fancy adding a little spice to your beach or pool life then a new bikini or swimsuit is all you need to conjure up flame emojis galore.

It’s been a longer, colder, more dreary winter than maybe any of us have ever experienced, but as the days tick by and the layers of knitwear slip away, swim season is finally within touching distance and god are we glad of it! Whether you’re a sea, lake or pool swimmer, there’s something totally exhilarating about the first submersion into the water below as your mind becomes focused and the day’s troubles melt away. And equally, if the contents of the British sea or a chlorinated pool don’t appeal, dipping a toe in and retreating to the sand or sun lounger offer equal magical, mindful benefits that life has been deprived of thanks to the panoramic and winter months. It’s time to seize the summer!

Of course we’re all naturally prepared for Hot Girl Summer because we are in fact Hot All Year Around, but if you fancy adding a little spice to your beach or pool life then a new bikini or swimsuit is all you need to conjure up flame emojis galore. Feeling comfortable in your swimwear is the goal, as walking around in essentially waterproof underwear is always going to be a bit of a confidence challenge, so finding a style and shape that work for you is key! From high waisted to thong bottoms, underwired to triangle tops and the classic all in one swimsuit there’s a lot of choice out there, but once you find your ‘thing’ you’re set for summer seasons aplenty. 

Bookmark your beachwear looks of choice and get ready for the impending heat (we’re looking at you!).

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TEAM ZOELLA APRIL 28, 2021

We Tried: Smile Makers Collective Vibrators

If you came here for a good time and first hand (ahem) write-ups of what is essentially the opening chapter of a collection of masturbation memoirs, you’ve landed in the right spot.

Vibrators have enjoyed quite the glow up recently and for that we say AMEN.

Between the thumping bedside table rabbits and medieval looking bullets, it was was slim pickings back there for a while but now, our sex toys are finally as beautiful as they are effective. We can only hope their rumbling vibrations set off the machines at the airport because the world needs to see how pretty pleasure can be.

Step aside ears and ammunition, for the self-pleasure menu has evolved into an all you can eat buffet of slick and silent greatness with the likes of The Firefighter to The French Lover (it has a tongue) coming through with all the battery life, outrageous good looks and clitoral chivalry we need from our sex toys.

If this is the first you’re hearing of this iconic duo, you’re about to have the meet-cute of your life. They’re two proud members of the Smile Makers Collective and trust us when we say they are men of their word.

From oral sex simulators to vulva vibrators, there’s a toy for every kind of pleasure in the Smile Makers squad, so naturally we had to try them out because we take our jobs very seriously and what good is a section of the website dedicated to We Tried reviews if we’re not going to road test sex toys, for crying out loud.

If you came here for a good time and first hand (ahem) write-ups of what is essentially the opening chapter of a collection of masturbation memoirs, you’ve landed in the right spot. Carry on reading to find out what happened when six women were let loose with a bunch of vibrators…

The French Lover

If there’s one thing Smile Makers do very well, it’s tearing up trash taboos around self-pleasure, one vibrator at a time. All their products are pretty, playful, approachable (sorry, just over here making them sound like a soppy ol’ Labrador) and aesthetically superior, making masturbation something to celebrate and embrace on the daily.

Let’s just say he had me at bonjour.

After taking the quiz to figure out which toy was most compatible for me, I was coupled up with The French Lover and let’s just say he had me at bonjour. A sex toy with a tongue? I don’t care that the world has re-opened. Pub gardens can wait, I’m good here. Staying in, just me and my lady garden.

The French Lover has a sensual touch to mimic oral sex so if you’re not keen on vigorous, heavy-handed clit stimulation, you guys will hit it off right away. The vibrator is made of silicone with a soft top which, if you’re used to the targeted vibrations of a bullet for example, might take you by surprise but not necessarily in a bad way.

You can also use in tandem with an internal vibrator if, like me, you like the best of both worlds.

The best way I can describe the texture of the ‘tongue’ so to speak, is like one those battery-operated portable fans with the foam blades. The speed and pulsation modes enable you to tailor the pressure should you want a firmer smooch but clit-teasing is really The French Lover’s speciality. You can also use in tandem with an internal vibrator if, like me, you like the best of both worlds. Great for coupled sex and solo adventures alike, anyone would be blessed to have this in their life. It’s a right French fancy.

Top tip: go to town with the lube for a more realistic oral sex experience. Shop the French Lover here!

The Tennis Pro

Well if there’s ever a product I’ve looked forward to reviewing, this is it. I genuinely really enjoyed the whole process, from choosing the toy, to giving it a spin.

I did the quiz online to determine which one of the toys I wanted to try out. I tend to prefer penetrative sex and haven’t found my g-spot so the Tennis Pro was an obvious choice. It’s angled to target the g-spot and has different settings for how fast you want to vibrations.

The product comes with a great leaflet teaching you how to explore yourself and is really insightful. I was so excited to play a match with the Tennis Pro (hehe, see what I did) I was sure I was going to find my g-spot first time round. But after a few tries, no luck unfortunately.
Despite having not found my g-spot, it was still very enjoyable. And what a shame, I’ll have to keep trying.

I think the whole smile makers experience makes the idea of self pleasure less daunting and will definitely be purchasing from smile makers again.

I think the whole smile makers experience makes the idea of self pleasure less daunting and will definitely be purchasing from smile makers again. I always thought the idea of buying your friend a vibrator was weird but this is so pretty, I kind of understand it more now.

The packaging is discrete and I can say hands down this is the prettiest sex toy I’ve ever seen. Shop The Tennis Pro here.

The Firefighter

Hellooo Firefighter. I don’t know if this name is supposed to conjure up images of wet, wet, wet but my hopes were certainly high as this toy is unlike anything I’ve used before and its description definitely gets the pulse racing. Initially I have to say it took me a while to work out exactly the best position and pressure to apply as I’m normally a fan of clitoral stimulation exclusively and the focus this toy has on the labia too was a little different.

I really loved how many settings and rhythms there were whilst still being really quiet- maybe the quietest toy I own!

The toy has been designed to give some love to this area and create more intense, and potentially multiple orgasms. I enjoyed the vibration and pulsing here too but did still feel like the clitoris stimulation runs the show for me and this could have been more intense personally. Maybe it just takes some getting used to but I think I would have preferred the most intense vibration on the nose of the toy whereas it felt like it was mostly on the outer part which focuses on the labia.

Despite that, I really loved how many settings and rhythms there were and how each provided something a little different whilst still being really quiet- maybe the quietest toy I own! The material is SO silky smooth and really lovely to use against the skin too. I absolutely love the Smile Makers website and Instagram and how accessible their content is which makes the idea of trying something new feel exciting and not intimidating. The Firefighter lives on my bedside table and its pastel pink gorgeousness is something I’m more than happy to have out on display. We love to see it! Shop The Firefighter here.

The Billionaire

Where do I start, I was so excited to be reviewing a Smile Makers product, especially because I already owned the Firefighter which is a really, really good vibrator. What I particularly like about Smile Makers is they are super user friendly, fantastic for someones first sex toy as they aren’t intimidating at all. The packaging is super cute, the ethos behind the company is fabulous as well, I like that it’s all centred around the needs and desires of people with vulvas.

So I did the Smile Makers online quiz to determine what toy was best suited for me. I did want to try something out that offered clitoral and penetrative stimulation, so was pretty happy when I was recommended The Billionaire which does just that. The material is super smooth and feels really luxurious on the skin. This vibrator has some pretty intense vibration settings too, I was actually quite taken aback when I first turned it on ha!

I really wanted to find a toy which made me enjoy penetrative masturbation, but actually, I’ve come to the conclusion that the clitoris is where the sweet spot is for me and penetration can be left for sex.

After using the Firefighter for so long this was a nice change to experiment with something more clitoral focused and oh boy did it come through. I must admit I didn’t really use it for penetrative pleasure, I don’t particularly get that turned on by penetration when masturbating as I find penetration more pleasurable with another person. I really wanted to find a toy which made me enjoy penetrative masturbation, but actually, I’ve come to the conclusion that the clitoris is where the sweet spot is for me and penetration can be left for sex.

The power of this vibrator is INSANE. Like… I absolutely recommend it to anyone looking to buy a new vibrator. I have always struggled to hit climax with vibrators or any sex toys, it’s always felt good but I’ve never completely finished. Well… this, has changed the game. So 10/10 Smile Makers!

The French Lover

So, sex toy review didn’t think I’d ever be doing this for work but hey ho there we go! Even though this is anonymous I’m still feeling pretty vulnerable as I do genuinely want to share my experience with you and not just tell you about the speeds and features of my newly beloved French Lover.

When I first had a look at Smile Makers reinvented original collection I was definitely drawn to the Firefighter, I’m not sure why, I think the shape of it just looked like something that would fit nicely in the ol’ vulva and apply the majority of the pressure to the clitoris, however after taking their quick quiz to determine what would be right for me I ended up with The French Lover.

I believe this kind of hinged on how intense I liked my vibrations which I clicked ‘light’ but I wasn’t 100% sure on, as I didn’t know how severe I liked my vibes. The French Lover’s main aim is to mimic oral sex which is why it has a tongue-like shape to it. I can’t remember what I was expecting before trying out Frenchie, I don’t own a ton of sex toys but my most classically used is more like a hard shaft (lol) that I would mostly use on my clitoris, so I was excited to give something more gentle a try.

I always knew that there were lots of different pleasure points around the vulva but using this toy really helped me realise how great they can feel.

There are so many different places you can use the French Lover on to get a different sensation, I always knew that there were lots of different pleasure points around the vulva but using this toy really helped me realise how great they can feel. You get 4 different speeds with 2 pulsation modes so even though I was expecting the vibes to be light, the 4th speed is pretty intense! The tongue like top is not hard it’s kind of flappy which is great for fitting into different creases (lol again) however it can kind of unfurl itself and scrape but I think it’s just a case of getting used to it and how to move it around, having a lot of lubrication probably also helps to limit that.

What else can I say except I really enjoyed using this both on my own and with a partner and it definitely brought me some great orgasms. I actually think this is a really good starter toy if you’re looking to experiment or if you’re a seasoned pro looking for something quite light and casual. I haven’t managed to try this one in the bath but I think it would work really well in there too!

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