24 Small Businesses To Obsess Over

From tea towels to tote bags, dried flowers to dog accessories and baby clothes to body scrubs, keep scrolling to feel well and truly inspired, and get your bank card at the read!

There’s little we love more here at Zoella than celebrating the small but mighty independent businesses that fill our Instagram saved folders and birthday wish lists. This week the team are sharing their current fave indie brands to inspire your next ‘treat yo’ self’ spree.

Our collaboration with Etsy last year celebrated creativity and craftsmanship, partnering with talented makers and dreamers making homeware and lifestyle products that complimented the Zoella brand at its core, and since then our love for indie brands smashing it out of the park has only grown.

From tea towels to tote bags, dried flowers to dog accessories and baby clothes to body scrubs, keep scrolling to feel well and truly inspired, and get your bank card at the read!


@Hettyskitchen – HELLO DELICIOUSNESS | @ziggylou– gorgeous baby knits for autumn and winter | @eleanorbowmer – Amazing prints! | @mai_accents – This is @itsMarziapie‘s business and her ceramics are ADORABLE!


@ajouterstore – I’m pretty much obsessed with everything they bring out, from creative candles to interesting accessories. | @neckontheline – Cool water-resistant jewellery, perfect for people like me that leaves necklaces on for weeks at a time! | @helloplewsy – Really gorgeous printed wrapping paper, cards, and soft accessories like makeup bags and kitchen bits. | @nicolecicak – On Lane Avenue Fine Art Emporium. I found these prints on Etsy and I’m obsessed with this Bellhop and Dalmatian print.


@evamalleyart – I discovered Eva’s brand on TikTok in lockdown and I just adore her funky prints and tote bags. I’m usually a colour gal through and through but the boldness of her black and white prints are super eye-catching and cool. I love that she’s Brighton based too! | @sweeetestcreature – My fangirl dreams come true when browsing Sweetest Creature- her shop really does feature all the bands and artists I obsess over on the daily and realistically is more aesthetically pleasing than most of their official merch! | @sighhstudio – My dear friend Polly runs the most incredible functional yet beautiful stationery brand Sighh and I am truly obsessed with everything she brings out. She is a design genius and watching her small biz grow is such a joy! | @speckledegguk – I am a scrunchie FIEND and Speckled Egg is somewhere I’ve been eyeing up for ages, as well as their wonderful slow fashion dresses made in Oxfordshire. Their current I Hate Pink collection is a dream!


@twiggytags – really great quality dog products which you can personalise. Bear has a collar and lead set which has lasted ages. | @loveandquartzlondon – homemade jewellery using crystals, my mama necklace is one of my favourites. | @studio_yaya_ – really lovely original prints


@graciedahl the cutest ceramics – the handmade candelabra is everything! | @16thschild personalised embroidered cushions in liberty fabrics and linen, perfect for baby shower gifts. | @selahatinofficial the bougiest artisan toothpaste of all the land. | @wonky_picnic 10/10 cottagecore ceramics – I’m forever waiting for the fig bowl to be restocked

Darcey – I’ve bought a couple of dried flower bunches from them for friends and family and they have all adored them, amazing colour combos and fab quality. | @keepthemgreen – If you like terrazzo pots and dishes you’ll love this company, I got a lovely green terrazzo pot from them which is perfect for holding my crystals in. | @mallowsbeauty – The best scrub ever!! I use the Coconut & Coffee Body Scrub and it makes your skin super soft and gets rid of old self-tan that is left over. I also use their Pineapple & Mango Enzyme Peel Mask which is a fantastic exfoliator leaving my skin looking super refreshed.


@thefoxylemonco – for quirky and relatable cards/wrapping paper all sorts! | @sayitwiththread – for personalised garments, I have an ‘Oh, what’s Occurring’ jumper which I LOVE