TEAM ZOELLA DECEMBER 22, 2020

13 Questions Namrata Kamdar Founder at Plenaire

Namrata Kamdar started her skincare brand Plenaire after suffering from burnout and a bout of post-natal depression. Her products were created out of a genuine need to develop safe, effective, and pleasurable alternatives for young women to care for their skin.

First of all, how are you and how are you coping in 2020?

Well, thank you so much for asking. As hard as this year has been, we have so much to be grateful for as a young business. We are ever grateful for the support of our retailer partners, beauty press, collaborators and the lovely independent beauty community online. Grateful for creators like Zoe that are supportive of what we are trying to do, and are generous with their platforms. 

Sustainability, wellness, mental health, and well being have been the focus in beauty now more than ever.

No one could have been prepared for a global pandemic, but so many of the themes we developed Plenaire around – sustainability, wellness, mental health, and well being have been the focus in beauty now more than ever. Throughout 2020, we have been seeing a really healthy uplift in sales with significant growth of engagement and sharing online, despite the fact that physical interactions between people have been limited. 

Plenaire has been stocked at a lot of special places too, and I feel like that’s important, whether you discover the brand online or in a boutique, it needs to feel really curated, and also in line with our overall ethos. 

We are lucky enough to have created some really great collaborations and partnerships. We launched at one of the most beautiful stores in the world- Liberty’s; presented at the sustainable brands section at London Fashion Week and next year, we will be launching at Credo in San Francisco, as our first large retail partnership, outside the UK. 

Can you tell us about what inspired you to create Plenaire?

During my late thirties, I experienced a stress-related burnout and a bout of post-natal depression and I took time off to work on myself. My own subsequent journey with mental health and what I learned during recovery from burnout coupled with the desire to lead a more balanced life was the impetus for me to create Plenaire.

Plenaire is from the French expression for “in the open air”, having the qualities of natural air and light. Holistically it is derived from the 1840 painting technique “en plein air”; emphasizing direct observation of nature, over a narrative and stylized depiction. We want to help young women everywhere take pleasure in their skincare again with our range of clean, sustainably designed products that meet everyday skincare needs but that also encourage emotional well-being and self-care.

Our business is built on a desire to do as little harm to the environment, animals or the planet as we can

Plenaire formulations were created out of a genuine need to develop safe, effective, and pleasurable alternatives for young women to care for their skin. Our business is built on a desire to do as little harm to the environment, animals or the planet as we can – not only because this feels like the right thing to do – but because this absolutely reflects the way our core consumer is shopping and making his or her choices today. Being an ingredient transparent brand is also a priority – we realise that our customer is so well informed, we need to ensure that we are sharing what we put in our formulas and also why, openly with her. 

Plenaire began from this foundational understanding- the intent to build a product range that would best meet the needs of younger people both functionally with honest credentials but also emotionally- bringing a texture to it that was not just limited to its rational benefit; the somewhat narrow historical role of skincare, but that pushed these boundaries to create a conversation about the bigger issues that matter to them. 

What was the journey like for starting a skincare business?

We did our research. I’m not an entrepreneur the way people wake up and have a great idea and just get started… On the other hand, you can do too much research and make decisions by committee like they do in large companies, and that’s not always right for a small company either. We’re always learning from our customer proposition as we go.  We started by doing a blended research and ethnography piece – going into people’s homes, speaking to parents and girls as young as 15. As a parent, I also see parenting changing, and this feeds into our learnings.

During our research, it became evident that cultural beauty narratives for younger people have most definitely evolved. The everyday products that are marketed to young people as they come of age, we heard from them, felt sort of generic, a bit bland. Many people we spoke to said they felt patronized, and that high street brands were offering pretty basic ingredients and childish ideologies. Beauty myths or overly scientific jargon even, that were hard to believe and felt phoney. Being positioned as either rationally “problem-solution” or just about external appearances felt dated and irrelevant. 

Secondly, we understood that mental health and well-being, particularly when linked to beauty and appearance were still a clear opportunity. With Plenaire we could see white space where beauty is no longer just about vanity, but about self-expression; not always about a desire for affirmation, but playing a central role in self-care.

I read somewhere once that “great brands reflect shifts in popular culture” – that’s the point, nothing stands still, so Plenaire is a reflection of how things in beauty have changed and the objective is to appeal to the next generation of informed skincare consumers.  

Talk us through what your day looks like at Plenaire?

I love every aspect of this business from the crackle of the brown tissue when I pack an order, to pitching our business to a beautiful new retailer to trying out new textures, to writing a formulation or fragrance brief to solving a really complicated supply chain issue with our contract manufacturer, or working alongside a photographer to create a new brief. Every day is different and I have the freedom to structure it the way that I want, which is hugely appealing. 

I wanted to experiment, to deeply enjoy every aspect and most importantly have complete autonomy over my time

We’re taking small steps, as I’m not trying to pursue the high-stress life I had when I worked at a large company. I wanted to be at home after 20 years of working in an office. I wanted to experiment, to deeply enjoy every aspect and most importantly have complete autonomy over my time, my ideas and my life than be leashed to a team that I didn’t think I really needed. I knew it was going to be a solo journey and that actually delighted me. My garden, my kitchen and my office became the perfect safe haven to create.

If I suddenly want to scale it up really fast, I’ll ask myself – is this the life I want? I get my energy from people who say they love our products, love our design aesthetic working with our creative collaborators. We’re trying to create a brand culture that’s not top-down, it’s much more open, hence engaging with collaborators. 

What would you say is Plenaire’s mission statement?

It is true that our business objective is to “recreate the classic coming of age skincare rituals with a capsule collection of 8 products at launch”.  But it’s more than just that. Plenaire is part of creating a bigger conversation with people of all ages to stop, think and perhaps change direction a bit. 

Plenaire aims to explore previously unexplored narratives by building a route into wellbeing via your daily skincare routine. 

We wanted to open a new chapter, rather than focusing on the current competitive offer.

From the beginning, our approach was to try and be radically different from other beauty brands. We wanted to open a new chapter, rather than focusing on the current competitive offer. Instead, we chose to simply observe the bigger sociological and cultural shifts with young women and men today. By simply listening to them. What we have created is as a direct result of talking to them about their daily lives, anxieties and of course, their relationship with skincare and beauty.

What are your top rules for finding the right skincare routine?

I have very few rules about beauty. I’m a very intuitive person – and am pretty moods based when it comes to beauty, sometimes you crave minimal: purity and plain textures, but then sometimes you want something that’s more special and exciting, just like with food. 

Overall the use of gentle sulphate free cleanser or micellar, an effective sunscreen and regular weekly exfoliation is important. At night it’s all about recovery, adding back hydration, of course, manual massage with an oil-based cleanser is great at night as well, and an addition of a light serum or cream. 

I don’t have too many rules but one is staying away from makeup wipes!

Finding an efficient, occlusive cleanser and makeup remover is also key, once you start wearing makeup regularly. I don’t have too many rules but one is staying away from makeup wipes! With Plenaire we have created hemp and bamboo flannel that do an amazing job of makeup removal as well as make the perfect partner for removal of Skin Frosting and Tripler. 

The only other rule I have would be when you are doing your skincare, make sure you are making that time special for yourself, somehow. Maybe light a candle, play some music and take time to focus on yourself. With Plenaire, it’s much more than just about how you look, it’s always going to be about how these moments make you feel, and that’s an investment in yourself in a completely different way.

What are some of your most used Plenaire products?

I have to say that I love all of them, it’s pretty hard to choose. But if I had to pick a few it would be Plenaire Rose Jelly and our Tripler Paste. We have tried to create water-efficient technologies and we don’t use traditional cleansing agents like sulphates in our products so they are really gentle and perfect for sensitive and delicate skin, during pregnancy and anytime you want to pamper yourself with something innocent yet luxurious. With Rose Jelly it contains really classical ingredients like rosewater and sugar – a natural antiseptic. Tripler has the effect of clay and salicylic acid which gives you a really deep, satisfying, detoxifying clean. It’s a 3 in 1 that treats like a mask, foams like a wash and also lightly polishes skin at the same time. Skin Frosting is an indulgent cocooning product that leaves your skin feeling plump and pampered. 

What would you say is your biggest achievement to date?

Through my own journey with mental health I have learned that through your own choices, you can really create options for yourself and the life you want to live.

My biggest achievement to date is evolving into a human being that worries less about what other people think. For a long time, I felt I needed to fit into a norm or a standard to be appreciated or accepted. With the move into entrepreneurship, I have left those feelings safely behind to feel free to create something that I love and that has meaning for me. It’s important to be aware that everyone has feelings of wanting to be accepted and to fit in but also to find the balance between that and being able to assert your own creativity and individuality. Through my own journey with mental health I have learned that through your own choices, you can really create options for yourself and the life you want to live. 

What are you currently working on?

Right now I am working on the next set of product launches for Plenaire, extending our retail network and also developing marketing outputs for our upcoming crowdfunding campaign with Seedrs. 

What do you always carry with you?

Here’s what is in my bag right now: A Fleurose mask, a Dr Bonners peppermint oil hand sanitizer, hand cream from Nursem, my keys, my phone, Dr Paw Paw raspberry lip balm, and a mini bottle of perfume called Tropica by Maya Njie. Headphones, Extra Bubblemint, my Monzo debit card, some old instax pictures of my two kids from our trip to Paris last year.

What does your perfect weekend look like?

My perfect weekend would begin with a productive Friday morning. An early start to the weekend Friday night- maybe a great TV show, Netflix and some takeaway. Saturday is a lie-in, freshly brewed coffee in bed. Then, a run or a workout. 2pm with friends or family over a meal or late brunch. My husband and I love foreign films and we miss our trips to the Curzon Cinema followed by dimsum in Chinatown- hopefully, we can get back to doing some of those things.

I love spending time in cafes or finding new ingredients to cook with- so some sort of creative food shopping. Sunday is a pyjama day, with some cooking, planning for the week ahead and organising to get to Monday in a relaxed way.  

If you could only eat one meal again what would it be?

That’s a super hard one. I went to grad school in Austin, Texas and I do miss all the Mexican food. If I could only eat one meal again it would be the Enchiladas Mole and the Shrimp Flautas Verde, followed by the Tres Leches Cake at Fonda San Miguel in Austin. For me, Mexican food is like comfort and reminds me of my childhood. 

If you could give one positive message to our followers what would it be?

Don’t be afraid to change or take risks- while staying safe in the safe zone might feel reassuring, it sometimes prevents you from growing in ways you need to. Change can be uncomfortable, but being open to change is key. 

Vulnerability and sharing weaknesses is healthy and allows creativity to flourish

Stay open-minded about people and ideas – you never know what is waiting around the corner for you and staying open and curious, is an essential part of disruptive thinking. Vulnerability and sharing weaknesses is healthy and allows creativity to flourish – be vulnerable and lead by example, so your team will too. 

Above all, be kind to yourself. As women we are sometimes tougher on ourselves than anyone else- and there is a direct link between perfectionism, comparisons and poor mental health. Developing a daily habit of taking just five minutes a day to focus on your breath, or to do something kind for yourself from a young age, is essential in looking after your mental health and well being. 

Check out the Plenaire website here and follow them on Instagram here!

TEAM ZOELLA DECEMBER 21, 2020

Seriously Good Boxing Day Stuffed Pasta

Loaded with next-day turkey, tart cranberry sauce, crumbly stuffing and creamy brie, this is the crème de la crème of holiday comfort food.

If you’ve had your fill of moist-maker turkey sarnies over the years, these stuffed pasta shells are a lip-smacking alternative for using up those Christmas Day leftovers.

Enjoy that sweet languid Boxing Day pace with a bowl of carbs & Christmas movies on repeat.

Loaded with next-day turkey, tart cranberry sauce, crumbly stuffing and creamy brie, this is the crème de la crème of holiday comfort food. Gather the family round for Christmas Day take II or settle in front of the tv and enjoy that sweet languid Boxing Day pace with a bowl of carbs & Christmas movies on repeat.

The more festive scraps, the merrier so if you’ve got any ham, sprouts, pigs in blankets and cheeseboard cheese leftover, throw them in for good measure.

SERVES 6-8
PREP: 45 MINS COOK: 35 MINS
MEDIUM
  1. Add the pasta to a pan of boiling salted water and simmer according to packet instructions.
  2. Meanwhile, heat a splash of oil in a pan on medium to high heat and cook off two cloves of crushed garlic.
  3. Add the double cream and 100ml of the pasta water and stir regularly until the sauce has thickened.
  4. Stir half your sauce in with your leftover stuffing and pour the other had in the base of an over proof dish.
  5. Pipe or spoon the stuffing sauce mix into your cooked jumbo pasta shells and place on the bed of sauce in your dish.
  6. It’s now time to add in your other Christmas leftovers, we went for strips of turkey, lashings of bread sauce, dollops of cranberry sauce and chunks of brie. You could also top the pasta with breadcrumbs or sage leaves for a nice crunch.
  7. Bake for 30 – 35 minutes at 190 degrees until the sauce is bubbling and the cheese looks golden. Then, load up your plate and get stuffed!
TEAM ZOELLA DECEMBER 20, 2020

Weekly Wants: NYE Outfits

What will you be wearing to see in the New Year? Whether it's slippers or sparkle, we hope you can find some pockets of happiness to see you through.

Helloooo to the potentially most overhyped night of the year in which we all hope to have the time of our lives but quite often settle for a distinctly average evening in which we’re more worried about what everyone else is doing that’s more fun than us. Ahh yes, New Year’s Eve. Now more than ever we’re ready to say good riddance to the past 365 days and welcome in the new year with some fresh optimism for 2021, with the hope of health and contentment for the next chapter of our lives. Perhaps this NYE won’t be so bad in the end.

We’ve learnt what makes us happy, what makes us anxious, the small parts of our routines we can’t go without, the people that feel like total peace, the memories we hold dear and the plans for the rest of our lives that are bursting at the seams. Regardless of our lack of plans, there’s something to be said for wearing something special whilst sipping on some bubbles and taking a positive attitude into the new year- after all, anything but loungewear feels like a treat these days!

What will you be wearing to see in the New Year? Whether it’s slippers or sparkle, we hope you can find some pockets of happiness to see you through.

TEAM ZOELLA DECEMBER 19, 2020

10 Christmas Parlour Games You Can Play That Aren’t Charades

If you’ve got the family over this Christmas and you don’t want to settle on another game of charades, these are the pen and paper parlour games to keep you entertained well past the Queen’s speech.

There’s only one way to avoid that post-turkey lull and that’s with forced family participation. If you’ve got the family over this Christmas and you don’t want to settle on another game of charades, these are the pen and paper parlour games to keep you entertained well past the Queen’s speech.

Ibble Dibble

Talking of the Queen, you may have seen this raucous drinking game on season 4 of The Crown in that excruciating scene when the Iron Lady, played by the wickedly talented Gillian Anderson, is called to ibble-dibble with the royals. Spoiler alert: she doesn’t do party games.

An ibble-dibble is a player and a dibble-ibble is the name of a mark you stamp on your face with a blackened cork

The premise of the drinking game is to say the tongue-twister without fluffing it up. If you hesitate or trip over your words, you drink. An ibble-dibble is a player and a dibble-ibble is the name of a mark you stamp on your face with a blackened cork when you get the gibberish saying wrong.

All participating ibble-dibbles (that’s players, remember) must grab their tipple of choice and gather in a circle. One player assigns a number to each person. If you get number 7, you’ll henceforth be known as number 7 ibble dibble. Once everyone has a number, someone will need to light the end of the cork to blacken it and blow it out. Then the nonsensical game can begin!

The first player will begin by stating their number and the number of dibble-ibbles (none to start with), followed by the ibble-dibble they’re calling and the number of dibble-ibbles they have. It’ll go something like this, “Number 7 ibble-dibble with no dibble-ibbles calling number 3 ibble-dibble with no dibble-ibbles.”

As the game progresses, you’ll not only have to remember the who’s who of ibble-dibbles but you’ll have to keep an eye on their dibble-ibbles, too. If a player fluffs up their words or hesitates, they receive a dibble-ibble on their face. They must then take a sip of their drink and try again.

When do you call it a night and just drink in a circle instead? Once everyone’s had enough and grandpa ibble dibble’s catching Zs in the chair.

Empire

Each person needs to think of a celebrity or character. For each game, you’ll need a leader, this person will leave the room and everyone else will take it in turns to go and secretly tell the game leader who they are. The game leader will then write all the names down and throw in three wildcards. They then return to the room and read out the list three times, including the wildcards. The person to the left of the leader then kicks off the game by picking any person (not the game leader) and matching them with a celebrity / character. For example, “Dad, are you Boris Johnson?”. If you’re right, you join up with that person, secretly share your name with them and form a little team. The next turn belongs to the person who was asked, whether the guess was right or wrong. You keep going until the teams get bigger and eventually, there’s one player left. They win the game.

Christmas Cluedo

Everyone is trying to kill another person, so trust no-one. Each player writes their name on a piece of paper plus one festive object in the house on another piece of paper. Make sure it’s an object you can actually pick up, no dogs dressed as reindeer or Christmas trees. You have been warned.

They then give their person and object to their killer so they can continue sleighing the Christmas Day proceedings.

Each person takes a name out of a bag and an object (if you pick yourself or another name instead of an object, keep going). You need to pass the person you draw the Christmas object you draw and if they take it without realising, they die. They then give their person and object to their killer so they can continue sleighing the Christmas Day proceedings.

Who Am I?

Is it even Christmas Day if you’re not trying to attach a Post-it note to your impossibly clammy forehead? The Christmas jumper and turkey sweats always make you come unstuck, eh.

This game is super simple – every player writes the name of a famous person onto a sticky note and puts it on another player’s head. Keep going round until everyone has a name. You all take it in turns to guess who you are by asking the other players yes / no questions about who you are. If you get a ‘yes’ you keep on asking questions, if you get a ‘no’, the next player takes their turn. Keep going until everyone has guessed who they are – and take particular delight in the person who ended up with Olaf.

Heads Up

Heads Up is a charades style app, displaying words that your audience have to explain or act out to you. Simply hold your device with your screen facing your audience, start the timer and off you GO. When you get an answer right, simply tilt your head down to move onto the next round, to pass tilt your head up. The more inebriated you are, the funnier it gets.

Human Christmas Tree

Separate into teams with one person in each group playing the human Christmas tree. Each team then has just one minute to transform their human into a winning Christmas tree using wrapping paper, tape, decorations and whatever else they can find tbh. May the best human spruce win.

Message Under A Plate

Before your guests sit down for dinner, prepare slips of paper with weird or wildly inappropriate dinner table phrases under each plate. The objective? To casually slip your random sentence into conversation over dinner without getting caught out. If a player guesses wrong, they’re out. Whoever drops their message under a plate without getting caught will be the winner/s.

The Name Game

A quick-fire game similar to who am I and charades. Rip up bits of paper and write three famous (fictional or real) people on separate pieces of paper. Once everyone has finished, fold up the pieces of paper and place in a bowl. Split into two teams.

The first person from team one chooses a piece of paper from the bowl and has one minute to describe as many people to the rest of the team without using their name. When the team call out the correct name, the person puts that piece of paper to the side and takes another piece of paper out the bowl. At the end of the minute, they count up how many names they got right, and the next team go.

You can also add on a 4th round like Zoe and act out the people under a blanket!

The second round is to describe the people on the paper using just one word, then the final round is to act it out using charades. A different person from each team should take the lead on each round. Whichever team has the most amount of points after the three rounds wins. You can also add on a 4th round like Zoe and act out the people under a blanket! As the rounds go on people tend to remember everyone in the bowl so it’s not as hard as it might seem.

Pictionary

Just like the name game, only this time you draw what you see. Split into two teams again and designate a team artist each, this person is responsible for drawing the word on a big piece of paper for the rest of their team mates to guess. When the team get it right, the person drawing takes another piece of paper from the bowl and draws the next object. When one minute it up, they count how many words they got right and the next team have their go. The team who draw the most correct words within the time limit wins.

Read My Lips

Write down a series of words or phrases on slips of paper, fold them up and mix them in a hat or bowl. You can split up into two teams to compete or play as a single group. One person from each team puts headphones on with loud music so they can’t hear what’s going on in the room. The rest of their team draw a phrase from the bowl and say it aloud while the team mate with the headphones on has to guess what they’re saying. The teams can either play in two-minute intervals or draw a certain number of pieces of paper each. The team or person (if playing in a single group) who has the most correct answers is the winner. If you’re having a virtual family Christmas, you can play a version of this on Zoom simply by muting the player and guessing what they’re saying.

Do your family play parlour games on Christmas Day? Let us know your traditions in the comments below!

TEAM ZOELLA DECEMBER 18, 2020

Between You And Me: Answering Your Problems Part 11

Whether you’re dealing with festive family fallouts, struggling to stay motivated in this last leg of 2020 or feeling a little lost in your relationship, we’ve got your back.

It’s the final part of our Between You And Me problem series for 2020 and what a roller-coaster of emotion it’s been. Now with Christmas just around the corner and Covid-19 restrictions still in place, we know a lot of you will be feeling overwhelmed and struggling to see the light at the end of a very long, dark, socially distanced tunnel. Whether you’re dealing with festive family fallouts, struggling to stay motivated in this last leg of 2020 or feeling a little lost in your relationship, we’ve got your back.

Christmas may look a little different this year but with family bubbles and baubles, we can get through it and start looking to the future again. Team Zoella would like to thank everyone who has written in with their problems and opened up to us in confidence in what has been an incredibly challenging and unprecedented 12 months. Virtual hugs to you all -remember you are more resilient than you know and this year is all the proof you need. Better days are coming.

We will be back and ready to lean on in 2021. In the meantime, please be gentle with yourself. Reach out to friends, family and mental health professionals if you feel vulnerable. You might feel alone but you’re not on your own.

Here’s BYAM: Your Problems Answered Part 11…

TEAM ZOELLA DECEMBER 17, 2020

27 Unique Subscription Gifts That Keep On Giving This Christmas!

Whether it be an IRL monthly delivery or a digital subscription that can go with them anywhere, the list of potential gifting options that fall into the subscription world is truly endless.

In the year when experiences were in incredibly short supply, thinking about Christmas gifts that go above and beyond to give your loved ones something to look forward to again and again is something you can guarantee will be appreciated more than the usual socks and chocs. Whether it be an IRL monthly delivery or a digital subscription that can go with them anywhere, the list of potential gifting options that fall into the subscription world are truly endless. We’re talking beauty, crafts, food and drink, books and reading, meditation and wellness, flowers, house plants, music, lingerie and fashion, you could probably tick everyone in your family off the list by the end of this guide- gift planning, completed it!

Many brands and businesses offer a range of subscription lengths and commitments for the lucky recipient, giving you the opportunity to find something truly perfect within your budget, whilst guaranteeing a smile on Christmas morning (even if it is through a screen).

What subscription would you love to receive this Christmas?

*This post contains some ad-affiliate links

TEAM ZOELLA DECEMBER 16, 2020

Gift Ideas For Your Other Half That Don’t Cost A Thing

Often the gifts that cost nada but require thought, care and creativity are the gifts that hit different, so in the name of being thrifty and thoughtful this Christmas, here’s a bunch of free - or almost free - gift ideas for your other half.

There’s no getting away from it, Christmas does our bank balance dirty with a capital D, and when you’ve got 15 family members to buy for, present shopping can quickly suck the fun(ds) out of the holiday season.

And then there’s figuring out what to get your significant other when quite clearly, they’ve already won the Christmas lottery. They have you, duh.

Often the gifts that cost nada but require thought, care and creativity are the gifts that hit different, so in the name of being thrifty and thoughtful this Christmas, here’s a bunch of free – or almost free – gift ideas for your other half.

Put together a time capsule

Not sure what to do with all those ticket stubs, leftover currency from your favourite holidays, photos, floor plans of your first home, receipts from date nights, wedding cards and all those sentimental bits and bobs you want to keep hold of? Make a time capsule! Grab a box with a lid or a padlock, fill it with mementoes and seal, ready to be opened on a specific date in years to come.

Make a DIY bouquet

A hand-tied bouquet from your own back garden or foraged on one of your favourite lockdown walks is as wholesome as gift-giving gets. You can also keep any foliage, berries and flowers from any shop-bought bouquets, dry them out for your DIY bunch or press them between books for present-toppers and cards.

Go on a Christmas lights tour

Wrap up in some cosy layers with a flask of homemade hot chocolate in tow, hop in the car and take them on a festive tour of the Christmas lights in your neighbourhood – there’s always one street that goes all out, so do your research before to avoid cruising around aimlessly. Ok, technically not free because petrol is £££ but the festive feels? Priceless.

Make a memories playlist

Craft a playlist for them full of meaningful bops and funny mems and share it with them on Spotify or go old school and make them a cd. Homemade and straight from the heart!

Knit them something cute

If you know how to hand your yarn and you’ve got some going spare, pick up your needles and knit your other half something cosy. Socks get a bad rap but when it takes you two weeks to craft somewhere for your OH to house their toes with your bare hands, you bet they become a top-tier gift.

Make a photo album coffee book

In an age where our photos generally live in the abyss of our digital devices, printing them off and binding them into a book always feels like you’ve gone to some serious effort to make sure those treasured memories aren’t lost to an IOS update or a concrete floor.

You may already have lots of photos and photo-booth polaroid pictures dotted around your home, in wallets and bedside tables, so all you need to do is find an old notebook and get sticking. Of course, you can always buy a blank journal or a hardback photo book, if you prefer – it’s not free but it’s still way cheaper than the new PlayStation or Gucci tights.

Put a recipe book together

From treasured family recipes you know they love, bakes they’d love to try or themed dishes relating to their life, fill up a recipe book with personalised notes and dinner ideas for you both to enjoy time and time again.

Give them an ILU jar

Write down all the things you love about them on little notes, fold them up and fill up a mason jar for them to open when they need a little soppy reminder of how bloody lovely they are. Too schmaltzy for you? Stick to date night ideas instead.

Give them homemade IOU tokens

Whether it’s taking care of the boring household stuff like valeting the car or making them breakfast in bed or ya know, giving them free hugs or the best big quivering ‘O’ of their life, from the mundane to the magical, love tokens will do the job.

Give them a Hall(mark) pass

Not a hall pass exactly, it’s not that kind of Christmas, you filthy animals. Give them a Netflix punch card. This entitles the bearer full rights to the remote for one whole night. No compromise, no complaints. Consider this their get out of Hallmark movie & reality tv prison free card. So generous.

Write them a series of “read this when” letters

Write them a series of letters and label them ready for your dearly beloved to open on certain occasions throughout the year. From when they’re having a bad day to when they have something big to celebrate and when they need to know you love them, you’ll have the perfect heartfelt message already prepared. You’re basically Beethoven.

Surprise screen savers

Like changing someone’s FB status when they left it open & unattended in your presence back in 2007, only cuter. Make a load of personalised screen savers and sneak them onto their computer when they’re not around. When they’re done with all their back-to-back Zoom calls and enjoying 10 minutes of well-earned procrastination, boom, the sentimental screensaver will appear.

Give the gift of time

Screen-free, uninterrupted, quality time. Just you, them and your undivided attention.

Have you got any budget-friendly gift ideas up your sleeve this Christmas?

TEAM ZOELLA DECEMBER 15, 2020

13 Questions With Donna Hay Founder at WILDWOMAN

We catch up with Donna Hay, founder at WILDWOMAN; the UK's first non-fiction self-care subscription box!

First of all, how are you and how are you coping in 2020?

There isn’t one word I could use to describe how I’m feeling right now or to describe 2020! It has been both a blessing and a huge learning curve. It’s been difficult. It’s been challenging. But it’s also been satisfyingly slow. More mindful.

I feel more connected to myself now than ever and on reflection, it’s been a year I feel strangely grateful for. I’ve had massive moments of feeling anxious and like a failure but my resilience muscle has been working overdrive and reminding me that I am stronger than I think. I’ve realised there was a lot of ‘rushing’ in my life before the pandemic and I’ve realised that I am the only one creating the rush. I can create more calm.

Talk us through WILDWOMAN and how it began?

Sure! WILDWOMAN is the home of all things self-care and positive wellbeing. We are a subscription box company and a gift box company – but also so much more. We are a community passionate about living a life that’s true to ourselves. We want to remind women to take real-time out for themselves – to reconnect to themselves with the help of a monthly reminder packaged up in a beautiful gift box.

WILDWOMAN began after I went through my own mental health challenges. I went through an extended period of grief and by the age of 25, I had attended more funerals than weddings. But I never realised how witnessing death and trauma had had such an effect on me. I brushed it under the carpet – determined to always been seen as the positive, happy one.

But after I lost a friend to suicide, that all changed for me and I realised I needed help. I enrolled on an 8week mindfulness mediation course in a bid to quieten my mind and control some of my intrusive thoughts.

8 weeks later, my teacher gave me a book – ‘The Monk Who Sold His Ferrari’ by Robin Sharma. I had always loved reading but always fiction. This book absolutely changed my life. It made me look at life in a very different way. I told everyone about it. I felt so seen through the words on the pages.

Soon after I hit Waterstones reviewing hundreds of books in the ‘Self Help’ section and realising very quickly that the words were talking to me. The journaling and activities within the pages were healing me. I was healing myself. After I started telling friends about these books, I started a bookclub and a community online – spreading the powerful message of non-fiction books. Quickly the community grew far and wide – women connecting all over the world. I wanted to be able to package up the bookclub experience for everyone, no matter their location and so WILDWOMAN was born! That was August 2018!

What can people expect to see from their monthly subscription?

Every month our subscribers receive a non-fiction book on a particular theme and a selection of mindful gifts that go with the theme. We also include a 16-page magazine full of self-care tips and a journaling prompt to aid the learnings in the book. It’s all about taking time to enjoy the experience of the whole box – make a cup of tea, read, journal, reconnect. We also have an online community where we have workshops and author Q&As.

What’s the process like for creating a box?

I LOVE curating each and every box. I work around 3-4 months ahead and work closely with publishers and authors on new book launches that I feel our audience will love and benefit from. Then it’s like an online shopping trip – sourcing gifts that have meaning. We also partner with a small, independent business too. I work in exactly the same way for our themed gift boxes too.

I’m someone who really enjoys buying gifts for family and friends at Christmas so it feels like I’m doing this every month for our customers.

There is nothing better than when the box is complete, wrapped and shipped out the door. I love seeing the unboxing videos on Instagram our subscribers and customers share. It feels me with so much joy!

What did do before WILDWOMAN?

Before launching WILDWOMAN I worked for a big digital marketing agency on content and influencer marketing. I enjoyed it but I always knew that I wanted to work for myself. I knew I wanted meaning in my job and now with WILDWOMAN it feels like I’m living my purpose. I believe WILDWOMAN was the thing I was always meant to do.

What do you think self-care has grown so much in recent years?

I think ‘self-care’ has become a bit of a buzz word and a trend. But there is a lot of misunderstanding around what it really means I think. It’s so much more than bubble baths and cosy slippers. It’s about true connection to yourself – mind, body and spirit, and that’s something I think we are all still learning.

I think we are all realising (especially throughout 2020) the importance of time out from work, technology and our to-do lists. We are all so busy that we don’t have time or don’t make time to just sit, be still, reconnect. We often feel guilty about prioritising ourselves over others but self-care shouldn’t be seen as selfish. Self-care is a necessity. When we take care of ourselves, we take better care of the world around us.

What would you say is your biggest achievement to date?

There have been some amazing moments since I launched WILDWOMAN in August 2018 including being interviewed by Forbes really early on. I thought it was a joke when they reached out hehe! But I think the biggest achievement has been surviving through 2020, seeing the increase in our subscriptions and hearing the amazing ways that our subscribers have changed their lifestyles through the inspiration our boxes have given them.

What are you currently working on?

We’re working on a few secret projects for 2021 which we can’t say too much about at the moment! But we will be offering much more to our subscribers in early 2021 as well as a new website. We’re also working on a pop-up shop idea that we want to test in Brighton in late 2021 which I’m REALLY excited about!

Who are some of your favourite follows online?

Where to start?! Of course, I love following team Zoella and Zoe! I also follow a lot of independent designers and small business female founders like Fearless Flamingo and Pearl & Cover – these women have become friends because we all go through the same emotions running small businesses! I love fashion and personal style so I enjoy following influencers and stylists like LouLou Storey and LaurasLittleLocket. And of course, positive wellbeing influencers and mentors are my go-to when it comes to Instagram – I adore Megan Rose Lane, Gina Swire and Emily Coxhead!

What do you always carry with you?

My journal. When I drive I get so many downloads and ideas that I have to get them down the minute I pull up at home or at work! I’m never without it! Journaling has become a non-negotiable when it comes to my mental health.

What does your perfect weekend look like?

A slow weekend full of reading, nature, good food, family and friends where I can turn off my laptop, switch off my phone and be completely present. I’m prioritising this more in Winter and of course in lockdown!!

If you could only eat one meal again what would it be?

Without a doubt a roast dinner – I LOVE the whole process of preparing it and the excuse to have all the family around the table. It’s the experience I love and of course a roast potato! I can’t resist!!!

If you could give one positive message to our followers what would it be?

There is a one in 400 trillion chance that you were born. Think about that for a second…and realise that this makes YOU a huge gift. Your life is a gift and you are a gift to this life.

Find the WILDWOMAN website here, and follow them on Instagram here.

TEAM ZOELLA DECEMBER 14, 2020

2 Easy Ways To Give Your Christmas Fruit Cake A Festive Glow Up

You don’t need to be the next Prue Leith to have a go at decorating your bog-standard brunette fruit cake.

As classic desserts go, boozy fruit cake and Christmas pudding are seasonal favourites, but they can’t always compete with their better-looking profiterole pals, can they now?

Enter buttercream frosting – your plain bake’s sartorial bailout.

You’ll be amazed at what can be achieved with a few upturned ice cream cones for fir trees, icing sugar, frozen cranberries, gingerbread biscuits and a few sprigs of rosemary.

You don’t need to be the next Prue Leith to have a go at decorating your bog-standard brunette fruit cake. You’ll be amazed at what can be achieved with a few upturned ice cream cones for fir trees, icing sugar, frozen cranberries, gingerbread biscuits and a few sprigs of rosemary.

You can make your very own brandied bake ahead of the holidays or take the shortcut and save yourself a whole load of effort with a shop-bought cake – no prep or boozy night feeds required.

With these easy decorating ideas, you can take your Christmas cake from beige to bougie in no time at all

In the interest of demonstrating just how easy it is to give your fruit cake a festive glow up, we’ve gone for the shop-bought option – fake it till you bake it and all that – but if you fancy making your own juicy Christmas cake too, try this one on for size.

With these easy decorating ideas, you can take your Christmas cake from beige to bougie in no time at all (Applies for bake off 2021).

1 Let It Snow

Naked cakes bring the wow factor to any table, especially at Christmas time when the exposed frosting mimics those snowy holiday scenes – so very pleasing to the eye.

To transform your fruity pudding into a festive showstopper, all you need is buttercream frosting and desiccated coconut. Piece of cake!

SERVES 6-8
PREP: 30 MINS COOK:
EASY
  1. For the buttercream frosting, whisk the butter until light and pale. Add the cream cheese and beat to combine.
  2. Sift in the icing sugar and beat for 3 minutes until pale and fluffy.
  3. Spread a thin layer of frosting between each layer of fruit cake using a palette knife, covering the sides sparingly to get that lovely naked effect.
  4. Spread a generous coating on top, ready to decorate.
  5. Smear a thin layer of frosting on your ice cream cones and roll in the desiccated coconut or silver sugar balls.
  6. Arrange upside down on top of the cake. Top with a sprinkling of coconut and boom, dessert is served.
  7. You could also pipe buttercream onto the ice cream cones and sprinkle with a dusting of icing sugar if you’re not a massive fan of coconut.

2 Gingerbread Wonderland

SERVES
PREP: 30 MINS COOK:
EASY
  1. Follow the buttercream frosting recipe as above.
  2. Trim and arrange several sprigs of rosemary on top of the cake, with the woody stem facing upwards.
  3. Take a handful of frozen cranberries and scatter over the cake, pushing them into the frosting slightly to secure.
  4. Position your ready-made gingerbread shaped biscuits, dust with icing sugar and you’re free to dig in.
  5. If your decorations need more grip, you can make a sticky syrup to help them stay put. Mix ½ cup of water and ½ cup of sugar over a high heat and bring to the boil. Reduce to simmer, whisking until the sugar is all dissolved.
  6. Remove from heat, dip your rosemary stems and set aside to dry for 15 minutes.
  7. Meanwhile, add the cranberries to the sugar water mixture in the pot. Cover with a tea towel and leave to sit for 10 minutes. Remove the cranberries and set aside to dry for up to one hour.
  8. Once your rosemary trees and cranberries are completely dry, roll in a bowl of granulated sugar for a beautiful frosted effect.
  9. Set aside for another 10 minutes before arranging on top of your cake. Voilà!
TEAM ZOELLA DECEMBER 13, 2020

Weekly Wants: Christmas Day Outfits

Team Zoella has been oddly coordinated in this week's edit, with a selection of chic, sleek and sexy black numbers taking centre stage as the go-to Christmas look in question.

Christmas is a time of many traditions, some we don’t even really understand the origin of (like really, why aren’t Pantos on all year round?!) but one divisive topic we’re not sure we’ll ever settle is the question of dressing up vs dressing down (or should we say gown) on Christmas Day. Loungewear will always have a special place in our heart around the festive season because realistically an elasticated waistband + ALL the food you’ve been eagerly awaiting for the past 12 months is a combination that can never fail you, but in the year of pyjamas and no bras, we’re feeling the temptation to go all out this Christmas.

We’re craving a Christmas glow up to take us from dressed down to dressed up quicker than you can down a glass of Bailey’s!

Team Zoella has been oddly coordinated in this week’s edit, with a selection of chic, sleek and sexy black numbers taking centre stage as the go-to Christmas look in question. From jumpsuits to dresses, co-ords to suits, we’re craving a Christmas glow up to take us from dressed down to dressed up quicker than you can down a glass of Bailey’s on Chrimbo Eve!

Which camp do you sit on when it comes to Christmas attire?

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