TEAM ZOELLA OCTOBER 5, 2020

These Toffee Apple Cupcakes Are What Autumn Dreams Are Made Of

Packed with comforting cinnamon flavours and tart apple and drizzled with caramel frosting!

They’ve pretty much cemented themselves as one of our favourite fall treats

Toffee apple cupcakes for Autumn? Ground-breaking. Oh but they are, so much so they’ve pretty much cemented themselves as one of our favourite fall treats. Ok, daily fall treats if we’re going to be pedantic about it.

We don’t use this word lightly because, well, we know we have a national aversion to it but in this case, we must rise to the challenge because the occasion calls for it. They are moist.

From their frosted top to their soft and fluffy bottoms, they are m-o-i-s-t through and through. There. We did it. Used the worst adjective in the English language and nothing awful happened. 2020 – it’s the year of personal growth, fellas.

Packed with comforting cinnamon flavours and tart apple and drizzled with caramel frosting, they’re the ideal bitesize snack for elevenses… and twelveses and oneses. You get the idea.

They’re the ideal bitesize snack for elevenses!

SERVES
PREP: COOK:
EASY
  • Preheat oven to 175°C and pop your paper cases in to your cupcake pan
  • Beat your butter and sugar together until light and fluffy.
  • Add the eggs one at a time, beating well between, followed by the flour, cinnamon and maple syrup,
  • Mix until all the ingredients are fully combined then fold in the grated apple.
  • Fill each case to 2/3 full and bake for 20 minutes until risen and springy when touched. Allow to cool in the tin for 5 minutes before removing to a baking rack to finish cooling.
    To make the frosting mix the butter in the bowl of an electric mixer until pale and soft. Add the icing sugar, syrup and milk. Turn the mixer on low and gradually increase the speed. Whip for 5 minutes, if the frosting looks too stiff add a splash more milk until you reach a nice piping consistency.
    Once the cupcakes have cooled fill a piping bag, fitted with an open star nozzle with the maple syrup frosting and pipe each cupcake with a swirl. Drizzle each cake with some caramel sauce and chopped toffee pieces.
TEAM ZOELLA OCTOBER 4, 2020

Weekly Wants: Styling Statement Collars

These staple pieces come in many shapes and sizes, and this week we're sharing our hero products of the collar world, whether it be striking shirts, cosy jumpers or dressed down blouses.

Layering is one of the biggest pros of cool weather dressing, and this season we’re head over heels for all things statement collars and their versatility across multiple ‘gram-worthy’ lewks. These staple pieces come in many shapes and sizes, and this week we’re sharing our hero products of the collar world, whether it be striking shirts, cosy jumpers or dressed down blouses.

Whilst the likes of Ms Chung has been rocking far pricier versions of this style for years, the high street has some very welcome chic and stylish offerings to add some trend-led fashion to your wardrobe without breaking the bank. And whilst shopping IRL still proves tricky, finding the perfect versatile piece like the humble collared shirt has the potential to transform multiple outfits and offer real longevity to your A/W wardrobe! What’s not to love?!

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TEAM ZOELLA OCTOBER 3, 2020

September Book Club 2020: Queenie by Candice Carty Williams

This month, we had the pleasure of reading Queenie by Candice Carty-Williams – winner of the British Book Awards Book of the Year.

September’s book club pick needs no introduction but we’re going to serve you one up anyway. This month, we had the pleasure of reading Queenie by Candice Carty-Williams – winner of the British Book Awards Book of the Year.

It tells the tale of 25-year-old, Queenie Jenkins, a Jamaican British woman living in London, straddling two cultures and slotting neatly into neither. She works at a national newspaper, where she’s constantly forced to compare herself to her white middle-class peers. When she takes a break from her long-term boyfriend, Tom, her life starts to unravel and she seeks comfort in all the wrong places, including several hazardous men who do a good job of occupying brain space and a bad job of affirming self-worth.

Find out how Team Zoella enjoyed one of the most anticipated reads of 2020!

Discover the rest of our 2020 Book Club picks here!

TEAM ZOELLA OCTOBER 2, 2020

20 Things To Do This October

We’re all for giving in to our basic bitch instincts and just letting October run amok with our senses. With that in mind, here are 20 things to do this month.

There’s just something about those crisp days and all that hygge hype

Listen, when it comes to Autumn, we all shamelessly lose our sh*t. There’s just something about those crisp days and all that hygge hype that gets the people going. So why fight it?

We’re all for giving in to our basic bitch instincts and just letting October run amok with our senses. With that in mind, here are 20 things to do this month.

1 Transition your Insta feed. Go get that autumn aesthetic

2 Watch Enola Holmes – it’s the cosy, comforting, feminist film we all need rn. God bless you, Netflix.

3 Delight in the breath-taking television that is Bake Off

4 Stock up on your pumpkin scented candles. Get hoardin’ those sweet gourdy wicks

5 Start using the word hygge to describe everything again…

6 Even though you’re not entirely convinced you know how to pronounce it, so you just end up making a noise that sounds partly like a word but mostly like a burp

7 Turn your clocks back an hour…

8 And have the great bi-annual debate – wait, does this mean we’re gaining an hour or losing an hour? Nobody knows. Just hibernate, eat your cinnamon buns and be done with it

9 Stand in the shower for 10 minutes longer than you need to because it’s cold out there and the journey to the towel is just too treacherous

10 Collect a bunch of conkers for absolutely no reason other than LOOK HOW SHINY THEY ARE

11 Proceed to test out conker vs spider theory

12 Conveniently forget to shave. Armpits ‘n’ legs are hibernating, why disturb them?

13 Consider how the socks and sandals thing is actually really rather practical

14 Dedicate at least one caption to F. Scott Fitzgerald: “Life starts all over again when it gets crisp in the fall”

15 (Don’t do it, don’t do it, don’t do it) Take a photo stood in a pile of leaves. Extra points if there’s a squirrel present

16 Buy a new knit and convince yourself you’ll wear it all the time, even though it’s itchy af. Narrator: she will never wear it

17 Wee yourself a little bit at the thought of pumpkin picking

18 Reunite with the Sanderson Sisters. All these years later and here we are, still finding Thackery Binx attractive

19 Cook up some pumpkin pancakes. We know a great little recipe. Wink wink, nudge nudge.

20 Spook up your home ready for Halloween with seasonal touches. Translation: hang up a bat garland and some of that really annoying cobweb stuff on your mantel, sigh and sit back down again

TEAM ZOELLA OCTOBER 1, 2020

The Ultimate Hygge Inspired Autumnal And Christmas Bedding

There's nothing quite like sliding into your favourite bed sheets and blankets, whether it be your 3pm WFH slump or a 9pm early nighter.

Ahhh- that fresh sheet feeling. There’s nothing quite like sliding into your favourite bed sheets and blankets, whether it be your 3pm WFH slump or a 9pm early nighter, creating an oasis of a bedroom that allows you to fully switch off is something worth investing in.

We’re rushing to pimp out our bed situ and revel in the comfort of a weighted blanket!

Whilst the summer saw us ditch the duvet and camp out next to a fan or window, the comfort of a cool, rainy day means we’re rushing to pimp out our bed situ and revel in the comfort of a weighted blanket and cuppa in hand. We’ve swapped notes with the Danish to channel the ultimate in hygge living into our homes this season because now more than ever is a time to lean in and enjoy the moments of rest, recuperation and reflection that have come with such a turbulent year.

Here’s to replicating that dreamy hotel bed feeling every day- apologies in advance if it makes your 7am alarm feel all the more tempting to snooze.

Autumnal

Festive

TEAM ZOELLA SEPTEMBER 30, 2020

10 Scary Reads to Sink Your Fangs Into This Halloween

From spine-chilling Stephen King classics to freaky fiction guaranteed to have you sleeping with the light on, here’s a round-up of the boo-kish delights to gorge on this Halloween.

Seeking a deliciously dark, macabre tale featuring characters and plots you’d rather hide from than sit in your bedroom with? Glad to be acquainted.

Those with a nervous disposition should probs sit this one out.

From spine-chilling Stephen King classics to freaky fiction guaranteed to have you sleeping with the light on, here’s a round-up of the boo-kish delights to gorge on this Halloween. Those with a nervous disposition should probs sit this one out. Go cuddle some kittens for a while.

A Monster Calls by Patrick Ness

Let’s ease you in gently! Despite the title, this is not your average run of the mill scary monster novel. This is a moving classic that’ll have you mopping up your tears with the nearest fake spiderweb or black cat you can find. Who knew a tree could make you so emotional.

Misery by Stephen King

Nobody does the stick-your-book-in-the-freezer fiction quite like Stephen King. Misery is about a famous novelist who crashes his car in a snowstorm and is rescued by none other than his mentally-unstable number one fan.

Paul Sheldon has plans to make the transition from writing historical romances featuring heroine Misery Chastain to publishing literary fiction. Annie Wilkes, Sheldon’s self-proclaimed number one fan, rescues the author from the scene of a car accident. The former nurse takes care of him in her remote house, but becomes irate when she discovers that the author has killed Misery off in his latest book. Annie keeps Sheldon prisoner while forcing him to write a book that brings Misery back to life. If you’re after a book that will be best placed locked in a cupboard with a padlock, this is a good shout.

Wonderland by Juno Dawson

Our Zoella Book Club read for October! A modern reworking of a classic tale, this is one literary rabbit hole you’ll be all too glad to stumble down. When Alice’s troubled best friend Bunny goes missing, she becomes obsessed with finding her. She begins retracing her steps and looking for clues in her pigeonhole when she discovers an invitation to Wonderland: the elite party to end all parties. Could this lead her to Bunny? Or is this really a case of finding herself?

The Deaths of December by Susi Holliday

The Deaths of December is the ultimate anti-Christmas gift, all wrapped up with a bloody bow to boot. When an advent calendar arrives at the police station, DC Becky Greene makes a gruelling discovery behind each door. As the country relaxes into festive cheer, Greene and DS Eddie Carmine must race against time to catch the killer. Because there are four doors left, and four murders will fill them… It’s an absolute cracker.

Orphan X by Gregg Hurtwitz

Action, suspense, plot, this book has it all going on. The first in a five-book thriller series by Gregg Hurtwitz, Orphan X is the story of Evan Smoak, who joined a top-secret operation known as the ‘Orphan Program’ when he was 12. Raised and trained as an Orphan, he was sent to bad places to do things the government denied ever happened. Then, he broke with the program, using everything he learned to disappear. But someone is on his trail. If the blurb’s anything to go by, you’re in for a nail-biting read.

The Magpie Society: One for Sorrow by Zoe Sugg & Amy McCulloch

A gripping high-school thriller like no other, The Magpie Society: One for Sorrow is a book you’ll want to devour in one fell swoop.

Illumen Hall is an elite boarding school of tradition and achievement. But tragedy strikes when the body of a student is found dead on the beach – and on her back is a tattoo of a magpie. For new student Audrey, it is just another strange and unsettling thing about her new surroundings, along with the secrets the school seems to hide and its weird obsession with magpies. For her roommate Ivy, the death of her friend Lola is just one thing she desperately wants to get past – and having a new student asking questions and cluttering up her personal space is not helping a bit.
But the two girls are forced into an unlikely alliance when a mysterious podcast airs, with one sinister headline: I KNOW WHO KILLED LOLA. AND ONE OF YOU IS NEXT.

Say Her Name by Juno Dawson

Chanting a ghost’s name five times in front of a candlelit mirror at a spooky boarding school… Never going to end well, guys. Asking for trouble, that! When Bobbie, her best friend Naya and cute local boy Caine agree to summon the legendary ghost, Bloody Mary, for a Halloween dare, it looks like nothing eerie happens, until Bobbie finds a message on her bathroom mirror that says: five days. Read it at your own risk, preferably five days before Halloween for peak paranoia.

Danger to Herself and Others by Alyssa Sheinmel

A dark YA novel with one utterly compelling unreliable narrator. Seventeen-year-old Hannah Gold has always been treated like a grown up. As the only child of two New York professionals, she’s been traveling the world and functioning as a miniature adult since the day she was born. But that was then. Now, Hannah has been checked into a remote treatment facility, stripped of all autonomy and confined to a single room.
Hannah knows there’s been a mistake. What happened to her roommate that summer was an accident. As soon as the doctor and judge figure out that she isn’t a danger to herself or others, she can get back to her life of promise and start her final year at school. Until then, she’s determined to win over the staff and earn some privileges so she doesn’t lose her mind to boredom.

But then she’s assigned a new roommate. At first, Lucy is the perfect project to keep Hannah’s focus off all she is missing at home. But Lucy may be the one person who can make Hannah confront the secrets she’s avoiding – and the dangerous games that landed her in confinement in the first place.

It’ll have you second-guessing yourself right the way through.

Missing, Presumed by Susie Steiner

A missing girl, a desperate family, a detective at breaking point – this one’s got all the ticking-clock appeal you could ever want in your Halloween reading. If you liked The Fall, you’ll be all over this crime fiction treat. It’s the stuff of nightmares, in a good way.

The Haunting of Hill House by Shirley Jackson

Now a major Netflix series, Shirley Jackson’s best-known novel is as creepy and unsettling as they come. There’s nothing like a slow-burning psychological horror to scare the bejesus out of you.

What haunting reads will you be sinking your teeth into this Halloween?

TEAM ZOELLA SEPTEMBER 29, 2020

13 Questions With The Bag Life Of Beck

We caught up with The Bag Life of Beck to talk about her online presence, how she helps so many others with their body hangups and more.

First off, how are you and how have you been coping in 2020? 

I’m really good thank you!! 2020 has been a strange one hasn’t it but I’m used to isolation from being so poorly so it’s not a huge surprise for me and I’ve adapted quite well to the new world at the moment. 

Tell us about yourself and your presence online! 

So I’m 29 years old and I’m a mum to an incredible little boy. I would describe myself as an introvert however, some would think otherwise because of my Instagram!! I’m a huge animal lover and if I could I’d own my own rescue sanctuary. I’m a very positive person and I like to emit my posi energy via my Instagram. I’m also a very normal human being so again I just try and stay real, raw and relatable. [Follow Becks on Instagram here.]

Why do you think it’s so important to normalise all bodies? 

Growing up I saw the same desire able bodies I also saw magazines pick them apart for having cellulite or rolls or for them having a bad hair day. It added so much pressure to my teenage self and what I thought I had to look like to be accepted. So as you can imagine being 20 and being told I needed an ileostomy was terrifying because who’s going to accept me now I’m broken!? It was a very tough and lonely time for me and I just don’t want anyone else to feel the way I did. So I share my story and share how my body looks in hope to change what society deems as normal. Because let’s face it ‘normal’ is different for all of us so therefore we should all be accepted just the way we are. 

You’ve been an Ostomate since 2011, can you tell us more about what that means? 

So I was diagnosed with Ulcerative Colitis in 2009 which is a form of Inflammatory Bowel disease. This is when we get ulcers and long-lasting inflammation in our colon and rectum. Symptoms can be bleeding, bloating and pain. It got to a point where I was going to the toilet 25+ times a day and losing so much blood and weight that a surgeon decided to remove my colon. Which means that I’d need to have a stoma, so my small intestine pokes out of my tummy and I now poo into a bag called. This is called and Ileostomy however you can have a Colostomy as well. So we call ourselves Ostomates. 

If you could any advice to someone about to become an ostomate what would it be? 

It’ll be ok, we are very resilient and being Chronically is teaches us strength that we never knew we ever had. You’ve overcome so much already and withstood the storm, you can take this on as well. Having an Ostomy doesn’t make you any less of a human nor does it reduce your worth. Life for me started again when I had my bag fitted and I’ve never looked back. 

What are some of the best things about being online? 

The community. The community is wonderful and connecting with other amazing and incredible people too. Learning other’s stories and learning from them too. Seeing a whole new world open up in regards to self-love and body acceptance has been really blissful. Especially since I’ve been advocated for years now it’s wonderful to see the world become more open to different. 

What are your top tips for switching off and relaxing?

I love to have a bath with a Gin, candles and an audiobook. It helps me switch off from the real world and just have some me time! As I don’t get it often with the mini human!! 

Who are some of your favourite follows online? 

Some of my favourite follows are @danaemercer, @ceejherrington, @meganroselane, @nicknacklou, @georgieeswallow

What are you currently working on? 

In terms of myself, I need to take my own advice more. I’m always helping others and giving amazing advice, however, when it comes to me I’m terrible. So I’m learning to listen to myself more. 

What does your perfect weekend look like? 

A weekend away with a hot tub!! My family and just the sound of the sea or the countryside. Somewhere away from the madness of the world.

What do you always carry with you? 

I always carry a little perfume with me, my favourite smell is Armani because it’s you. It’s so fresh and I love freshening up with it. 

What would your last ever meal be? 

Nachos. Honestly, I absolutely adore them and all the cheese you can fit on it. Especially the orange runny cheese. Just delicious. 

What is one positive piece of advice you could give to our audience?

Happiness is the new rich. Inner peace is the new success. Health is the new wealth. Kindness is the new cool 💙

Follow Becks on Instagram here.

TEAM ZOELLA SEPTEMBER 28, 2020

Epic Garlic Parmesan & Pumpkin Stuffed Pasta Shells

This epic parmesan & pumpkin pasta recipe is a dish you'll want to keep coming back to all through fall.

There’s a comfort that comes with preparing a comforting meal for a hungry household

The simple pleasure of a shared meal seems to get even better in the Autumn months. As the days blink by and the vignette of the evening sky appears at the window at 4pm, there’s a comfort that comes with preparing a comforting meal for a hungry household; where the hours pass effortlessly between forkfuls of pasta and sweet ordinary conversations about work and weariness. Families being families, couples mirroring eating habits, pausing to celebrate the casual art form of dinner time togetherness – capturing a flavour, a memory, a familiar tradition for future you to recall and feast on with a joyful heart.

The same can be said for preparing a meal for yourself and only yourself. Taking time out of the virtual world to throw a recipe together and indulge in the ritual of eating is the ultimate form of self-care. Enjoy it.

Stuffed with creamy ricotta and pumpkin and smothered in creamy garlic & parmesan sauce

This epic parmesan & pumpkin pasta recipe is a dish you’ll want to keep coming back to all through fall. Stuffed with creamy ricotta and pumpkin and smothered in creamy garlic & parmesan sauce, it’ll have everyone hovering in the kitchen, impatiently waiting for the clatter of serving plates and cutlery to sound.

Best served warm, on a rainy Autumn day with crunchy bread for dipping.

SERVES 6
PREP: 40 MINS COOK: 25 MINS
MEDIUM
  • Preheat oven to 180° celcius
  • Lightly coat your baking dish with butter.
  • In a pot of salted boiling water, cook pasta until al dente (slightly undercooked)
  • Drain and pop it on a baking sheet to cool
  • In a large mixing bowl, combine ricotta, cream cheese, pumpkin puree, parmesan, egg, sage leaves and nutmeg; season with salt and pepper, to taste.
  • For the creamy garlic sauce; melt butter in a pan over medium heat. Add garlic, and stir for 2 minutes.
  • Whisk in flour until lightly browned, about 1 minute.
  • Gradually whisk in milk and double cream, until incorporated,
  • Stir parmesan until slightly thickened, about 1-2 minutes.
  • Spread 1/2 your cream sauce in the prepared baking dish.
  • Stuff your pasta shells with the pumpkin mix and place into your baking dish. We used a piping bag, but you could use a zip lock bag or spoon it in
  • When you’ve filled the dish with your pasta shells top them with the remaining creamy sauce.
  • We topped our with a bit of cheddar, you could also add breadcrumbs for an extra crunch!
  • Place into the oven and bake for 20-25 minutes, or until golden brown.
TEAM ZOELLA SEPTEMBER 27, 2020

Weekly Wants: Our Top Picks From Bobbi Brown

This week we've teamed up with Bobbi Brown to select our top picks and tell you how we got on.

Bobbi Brown Cosmetics creates makeup and skincare to help people look and feel more like themselves with more confidence! They strive to enable people to enhance their natural beauty with straightforward, easy-to-use cosmetics in timeless hues, all formulated to create a smooth, natural, and healthy appearance.

This week we’ve teamed up with Bobbi Brown to select our top picks and tell you how we got on. From products we might have used for years to brand new bits we’ve been dying to try, find out how we got on with this eclectic mix of skincare and makeup…

This post was made in collaboration with Bobbi Brown and contains gifted product.

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TEAM ZOELLA SEPTEMBER 26, 2020

The Magpie Society: An Interview with the Authors

The countdown to The Magpie Society: One For Sorrow publication day is officially on, with the first in the new YA gothic thriller series set to land on the shelves this October, 29.

The countdown to The Magpie Society: One For Sorrow publication day is officially on, with the first in the new YA gothic thriller series set to land on the shelves this October, 29.

One for Sorrow will be told via the alternating first person perspectives of the lead characters Audrey – written by Amy McCulloch – and Ivy – written by Zoe Sugg – with the narrative being jointly plotted by both authors.

In the start of a brand-new YA series for the authors, we meet the new girl from America – Audrey – and Ivy; her new roommate at Illumen Hall boarding school. Ivy is less than happy about having to share with the new girl, and the roommates get off to a tense start. But when a body of a girl is discovered at the school with a tattoo of a magpie on her back, Audrey and Ivy are drawn into the mystery behind this strange murder. As an unlikely friendship develops, the girls soon realise that there’s something very dangerous happening at their school.

Ahead of the big publication day, we asked Amy & Zoe about their joint literary venture, from what it’s like having a writing partner in crime / wing woman, to what we can expect from this deliciously dark and brooding story.

Here’s everything you need to know about your latest YA obsession!

What was the main inspiration behind The Magpie Society: One For Sorrow?

Zoe: Amy & I had worked together back in 2013-2016 as she was my editor for the Girl Online novels. We always talked about our love of PLL, true crime, tv dramas and horror and the idea of creating something similar ourselves became something we talked about regularly. We particularly loved the idea of a boarding school, superstitions, secrets and mystery.

Once we had that, the idea of a secret society named after magpies sprung to lifeAmy McCull

Amy: We’d had some really long chats about the kind of books and shows we love to read and watch, and from that, we knew we really wanted to ground our new book series in really particularly British traditions, omens and superstitions. One of those is how we ‘salute’ magpies – something a lot of us do, but we don’t necessarily give a second thought as to where the tradition comes from! Once we had that, the idea of a secret society named after magpies sprung to life, and the rest of the book unfolded from there…

Describe the book in 3 emojis…

🦅 🏫 🎙 (If the bird could be a magpie that would be perfect!)

How did you come up with the name for the book?

Zoe: As a large part of the book is based around the Magpie Society and the superstitions surrounding magpies, we felt that the creepy nursery rhyme “One for sorrow, two for joy” felt completely apt. Not only is the rhyme eery, but having sorrow in the title also made complete sense with the overall plot of the book.

Amy: Yes, definitely a simple one! Once we’d settled on the rhyme, it made so much sense to title our first book after the first line in the poem.

How long did it take to write the book?

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Zoe: We started plotting the book loosely back in 2017/2018 and then really focused on characters and storyline through 2019 before knuckling down and starting the writing at the start of 2020

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Amy: Probably six months of intense writing, and then some very fast editing! But because we had plotted the book so well beforehand, the writing came so much more easily…

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What comes first the plot or the characters?

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Zoe: It’s a bit of both. Amy and I knew the storyline and where we wanted the book and the series to go, and then characters became a lot more clear once we knew this. However, when you get a real sense of a character you can also adjust certain elements of the storyline to work well with them as you write too.

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Amy: As Zoe said, a bit of both! For this book, we knew that we wanted to write from the points of view of two different characters, to reflect both of our writing voices and bring a unique structure to the novel. So developing Ivy and Audrey was a massive focus for us in the beginning.

Can you tell us a little bit about your co-writing process – how did that work, and how does your writing process/writing habits differ as individual authors?

After lockdown happened, we used WhatsApp, voice notes and face times to chat about different bits we were writing and go back and forth with one another. Zoe Sugg

Zoe: Co-writing is so much fun. Having that person to bounce ideas back and forth with, to build scenes and characters with and combine ideas makes it such an enjoyable experience. If I was ever stuck for a word or was having a bit of a writer’s block, having Amy a text or phone call away always helped. We have written alternate chapters as a character each and so before lockdown, we were able to bullet-point what we wanted to happen in each chapter and work on those with each other in real life. After lockdown happened, we used WhatsApp, voice notes and face times to chat about different bits we were writing and go back and forth with one another. We’re both pretty similar when it comes to our writing processes however I’ve learnt over the years that my sentences can get very long and I can get very waffly! I prefer writing dialogue and feel like this is one of my stronger points, whereas I think Amy is particularly fabulous at scene-setting and description. So together we made for an epic team!

Amy: Zoe is spot on. We’re pretty complementary as writers, and we both have different skills. Zoe has a fantastic, natural ear for dialogue, and I love to build atmosphere. We plotted the whole thing together, but wrote our individual chapters separately (and then there are a few interim chapters – the podcasts – that we wrote together). This is the first book I’ve written with a co-author and I’ve loved doing it! Writing can be quite isolating and having someone to bulldoze through writer’s block with has been so much fun, and I think the book is so much stronger for it.

The book tackles some dark topics, was the modern gothic genre always something you both wanted to tap into?

Zoe: Yes! We love watching and reading a good twisty storyline. Something with depth, mystery and a lot of drama, so we always wanted the book to have a bit of all that mixed in.

Amy: Absolutely – also when you have all long, twisted history of England to play with, and a big creepy, meandering school built by the sea, with the waves crashing and the cliff edge crumbling… the gothic atmosphere just builds itself! Magpies too have such a fascinating history and mythology. It was brilliant to get to play with that.

How do you come up with your ideas? Is it something that happens all in one go before you write or as you go along?

Zoe: We had talked back and forth about things we definitely wanted to include in the novel but we also scheduled in lots of brainstorming meetings where we scribbled down a lot more detail. When it came to starting to write the bulk of the book, we already knew a lot about what we wanted to include. We definitely changed bits, added bits and removed bits as we went though. In fact, we made some quite big changes in our last round of edits!

Amy: I’m always on the hunt for great ideas, and in the long gestation period for these books, I was often sending links to shows or articles or images to Zoe saying, what do you think about this? Would this work for the story? We spent time on Pinterest and definitely had some strange internet searches. It’s amazing how much the plot can change direction throughout the writing and editing process, but we discussed all the ideas between us.  

How does the writing process differ when you’re writing a series of connected fiction as opposed to a stand-alone book?

Zoe: Amy and I have planned out a much larger storyline across multiple potential books. Because of this, we have to make sure each book plants clues and Easter eggs along the way which has been new for me but I’ve enjoyed it so much. It’s also meant that this has taken us much longer!

We wanted to make the first book a satisfying read, though with a tantalising cliff hanger to keep readers intrigued for the next bookAmy McCuloch

Amy: Yes, this was something that was so important to Zoe and me, and is one of the reasons why it took so long to go from idea to finished first book! We’ve had to work in various layers of plot – we wanted to make the first book a satisfying read (though with a tantalising cliff hanger to keep readers intrigued for the next book), and then we have key plot elements that will connect up in a final book. We both agreed that we love it when it’s clear that the writers of a long book series or tv show know the ‘end game’ from the beginning, so we wanted to make sure we attempted that too. That being said, each book has to work in its own right, and the characters often have minds of their own! So even our plot for the second book has had to adapt and change based on the events of the first, but always for the better.

Which character do you connect to the most?

Zoe: Ivy is obviously a character I have really enjoyed writing, and although we aren’t alike, I do feel a sense of connection with her and I’d love to know her in real life.

Amy: Audrey is “my” point of view character, and I loved writing her! But both main characters are a blend of Zoe and I, highlighting different aspects of our personalities. I also really connect to Clover – I love her feistiness and she was great fun to write.

What’s been the highlight of writing this book?

Zoe: Getting to work with Amy! Honestly, it’s so nice co-writing because if you feel yourself having a little wobble, feeling a little insecure or unsure about something, having your co-writer to be able to message with woes and for a bit of inspiration completely changes the experience!

Amy: Aw, thank you Zoe! Working with you has been an absolute pleasure too. I loved the whole writing process, but I think the highlight for me has been actually finishing the first book! Seeing our vision come to life and turn from a huge jumbled mass of ideas into the novel it is today has been amazing. Zoe and I both so clearly knew what we wanted this book to be, but sometimes when you’re in the middle of the writing process, it’s hard to see the wood for the trees. Now that the first book is done, with the most gorgeous cover and package from the team at Penguin, I can genuinely step back and see how much work has gone into it all and how proud I am of the finished product… and how excited I am to get started on the next book!

What inspires you to keep writing on the days when the writing magic just isn’t happening?

I am my most productive and creative in those very first hours of waking upZoe Sugg

Zoe: Don’t force it and to do it during the hours of the day you feel most “Awake”. For me, that’s first thing in the morning! Once those afternoon hours creep in I know I need to put my laptop away as I can feel my brain start to slow down. I am my most productive and creative in those very first hours of waking up so I try and get as much done then as possible. If you force it you can also start to put a lot of pressure on yourself and you might not necessarily be getting your best work down on the page!

Amy: My top tip is don’t necessarily feel like you have to write a book “in order”. If you’re feeling blocked but there’s a scene coming up that you’re really excited to write, go ahead and jump to that! Sometimes if you’re excited about something, that really comes across on the page… and if it’s proving difficult to write, maybe that’s not the right scene (or you’re not in the right mindset to do it justice). Give yourself permission to jump around, and just get those words down. As long as you’re managing a little bit each day, before long you’ll have a finished book! 

I also very much subscribe to what’s called the “pomodoro” method, which is to write in focused blocks of 25 minute intervals. In those 25 minutes, you don’t check social media or the internet, you don’t go to the bathroom or make a cup of tea, you just focus on the writing (even if you stare at a blank page for 25 minutes – daydreaming is writing too!). If I do two or three of those a day, I find that I’m much more productive than sitting for hours at my desk – where time normally ends up disappearing in the black hole of procrastination…

Does where you sit down to write matter, and how did you get into the mindset of each of your characters or the mood for certain scenes?

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Zoe: I have a few places I like to write, and none of them are in my office or at my work desk. I like sitting in my kitchen window at the barstool, on the sofa or the floor using the coffee table as a desk or even sat up in bed. I think wherever you feel most content, comfortable and inspired! I also can’t write in silence, so I have to have a bit of background noise! I wouldn’t say I get into the mindset, but I certainly try and channel the copious amounts of BBC Dramas I’ve watched over the years when I’m writing certain characters or storylines.

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Amy: I’ve definitely trained myself to be able to write anywhere – at my desk, on the sofa, on a train, in a coffee shop… wherever I have a pen and a notebook, I can write! Since I ended up doing the bulk of the writing in lockdown, I definitely got comfortable writing on my sofa – but I loved to have a little ritual of making myself a cup of coffee, lighting a candle, turning on my writing playlist and then setting down to work. I like to write to instrumental film scores and classical music – it puts me in a good writing headspace, even if it doesn’t quite match the atmosphere of the book.

What do you hope readers will take away from reading The Magpie Society: One For Sorrow?

Zoe: Something that they feel they can get lost in, a page-turner, connections with the characters and the urge to want to read more!
Can you share something about the book that’s not n the blurb… tease us!
There’s a scene in particular that unites both our female lead characters that I LOVE and it may involve a touch of nudity with a healthy dollop of girl power.

Amy: Agreed! I hope readers are gripped, intrigued, and left wanting just that little bit more. I also wonder if, like me, readers will be left wishing they could visit Illumen Hall. No spoilers, but I would definitely like to get lost in the building…

Can you share something about the book that’s not in the blurb… tease us!

Zoe: There’s a scene in particular that unites both our female lead characters that I LOVE and it may involve a touch of nudity with a healthy dollop of girl power. 

Amy: Ooh yes, that’s a good one! I love it that the school itself almost becomes its own character in the book, and we find Ivy and Audrey uncovering its secrets, which are almost as dark as their own…

What are some of your top tips for aspiring novelists?

Zoe: Go at your own pace, don’t constantly compare your writing style with everyone else’s, submerge yourself in the research before writing and have fun!

My number one tip for aspiring novelists is to make sure you actually finish your book!Amy McCulloch

Amy: It’s a bit of a cliché but my number one tip for aspiring novelists is to make sure you actually finish your book! It’s so easy to get hung up on those opening pages, or get bogged down in a saggy middle, and so pushing through to the end is (in my opinion) the hardest bit. Try to quiet the voice in your head telling you that it’s no good, or that you won’t get published, or that it’s too similar to something already out there. Finishing a book is a huge accomplishment in itself, and once you’re done, you can always go back over it and make it better! But it’s impossible to edit a blank page…

What do you think is the recipe for a good book?

Zoe: For me, it’s scene-setting and descriptions, great characters and friendships, edge of your seat page-turner, drama and grit and nice big shocking twist!

Amy: Yes! I love it when a book has a setting you want to visit, characters you want to know in real life, and a mystery so intriguing, you have to keep turning the pages to know what happened.

The setting adds much to the texture of the story. Can you tell us about why you chose to set the story there?

Zoe: We loved the idea of having something along the Kent coast with the chalky hills and a pebbly beach. We also really wanted it to be set in a boarding school as we love the grandeur and eerie feel to them, especially the really old ones.

Amy: Yes! I love it when a book has a setting you want to visit, characters you want to know in real life, and a mystery so intriguing, you have to keep turning the pages to know what happened.

Best bit about having a writing partner…

Zoe: Getting to work on something with a friend and having that person to bounce ideas around with!

Amy: The fact that I get as much joy out of reading Zoe’s chapters as I do out of writing my own, and seeing the story weave together! After that, it’s getting to build this incredible world and characters with a great friend. It’s been great fun, and we’re already getting started on book two! 

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