TEAM ZOELLA JULY 18, 2021

Easy Breezy Linen Pieces to Stay Cool, Calm and Collected In This Summer

Linen in any form is simply summer personified, conjuring up images of heatwave bbqs, shirts thrown on after a dip in the sea, baggy shorts to cycle into the sunset in and cute flippy dresses to sip on a sweet glass of Aperol.

Hello easy breezy wardrobe season- we’re so pleased to see you! Hot girl summer is in full force and it doesn’t have to mean body con dresses and heels that cut off blood supply to your toes, oh no, embodying hotness is about comfort, confidence and companionship with your besties and you best believe a cute linen ‘fit will have you well on your way to achieving this. 

Linen in any form is simply summer personified, conjuring up images of heatwave bbqs, shirts thrown on after a dip in the sea, baggy shorts to cycle into the sunset in and cute flippy dresses to sip on a sweet glass of Aperol. It evokes Call Me By Your Name summer vibes in a garment, and whilst we might not be jet setting to Northern Italy, we can sure as hell dress like it. Watch out Mr Chalamet.

If you’re easily hot under the collar (all of us after mentioning Timothée) then breathable linen is the fabric for you, letting your skin breathe and leaving you looking and feeling effortlessly cool in the summer sun. Honestly, what’s not to love?!

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TEAM ZOELLA JULY 16, 2021

Between You and Me: Your Problems Answered Part 18

Trained therapists we are not but what we lack in PhDs, we make up for with our honest hunks of friendly but fair advice. We’re all fallible humans just trying to muddle through life as best we can!

From struggles with home life after uni to dealing with a break that turned into a break-up, we’re back with our monthly serving of life advice… because sometimes you just need to ask someone impartial on the internet what they would do in your situation.

Trained therapists we are not but what we lack in PhDs, we make up for with our honest hunks of friendly but fair advice. We’re all fallible humans just trying to muddle through life as best we can. Mistakes are inevitable, breakups suck and anxiety happens but when you have a system of support around you and the space to talk it out, positive change and personal growth doesn’t seem like such an impossible thing to wrap your head around, after all.

Consider this your window to rant – we’re all ears!

TEAM ZOELLA JULY 15, 2021

Styling Swirl Print, The Aesthetic for Summer

Swirling into this week's team picks are sensory overload items from our faves at Jaded London, Boohoo, Nasty Gal and more, offering budget to boujie options to jump on this trend in time for the heatwave- let's go ladies!

No you’re not stuck on the funky funhouse after one too many beers at the fairground, you’re simply looking at summer 2021’s hottest trend: swirl print. This psychedelic 80s dream is everything a maximalist dresser could need and more in the wardrobe department, and high street brands and indie small businesses alike have jumped on the trend quicker than Shannon was a contestant on Love Island (too soon?).

Swirling into this week’s team picks are sensory overload items from our faves at Jaded London, Boohoo, Nasty Gal and more, offering budget to boujie options to jump on this trend in time for the heatwave- let’s go ladies!

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TEAM ZOELLA JULY 13, 2021

13 Questions with Lizzy Dent

We caught up with Lizzy, the author of the Zoella Book Club July pick 'The Summer Job'!

First off, how are you and how is your 2021 going?

Better than 2020. I really struggled last year with the pandemic, and I don’t know if I’m just used to it now, or what, but things are really picking up mentally for me. I’ve been working on my next book which is due in a few weeks (!)

We’re super excited to be The Summer Job for the Zoella Book Club, can you tell us what the process was like for writing your first adult novel?

I have no process. I am a sit and stare at an empty page with a vague idea kind of person, and then the story starts to come and I just go with the flow. It’s not a process I would recommend though because it’s extremely stressful! I often finish a draft and realise the entire premise has shifted, or the main character is a totally different kind of person and I have to go back and redo the start. I am untrained and it shows!

How did the jump go from writing YA to Adult fiction?

I struggled to find my place as a YA writer, and always knew that one day I would take the leap. For me, it felt natural and more free to write adult fiction, but some of my favourite books and authors write YA.

We adore the characters portrayed in The Summer Job, who did you find easiest to write?

I wrote so much of myself into Birdy. I wanted to pay a kind of homage to myself as a lost twenty-something (and yes, lost thirty-something too). I wanted to write a character who actively took decisions that would hurt people – but was a decent and good person regardless. I have a lot of regrets about decisions I’ve made, people I’ve hurt and in a way, this was my way of forgiving my younger self.

Having spent your early twenties in hospitality in Scotland did writing The Summer Job bring back fond memories of your time there?

Oh, my time in Scotland was just a dream.  I had so much fun and learned so many life skills working in hospitality. It might seem strange if you’ve grown up eating in restaurants and with wine at your table, but I hadn’t. Hospitality gave me those basic skills and that knowledge that really forms a part of who I am today.  I also spent a lot of days walking with my Aunt’s dog Teal, a gorgeous, sprightly black and white cocker spaniel, drank whisky, went fishing out on Loch Ness and fly fishing on the rivers. I love it. It’s part of who I am now.

Why do you think so many secretly dream of packing up and moving somewhere quiet and peaceful like Scotland?

Life is too fast and we cram too much into a day. I think lots of people want to move away from the responsibilities, the social pressures, the noise. Far from the madding crowd. I love where I live in rural Austria, but the isolation has its downsides. I miss people – terribly. The pandemic has meant my social trips to visit friends have come to an end. Although our three chickens provide some slapstick humour, they’re not great to share a bottle of wine with. 

What are you currently working on?

I’m working on An Unfortunate Date, my new novel about a girl called Mara (31, Capricorn), a pregnant fortune teller, a hot European cellist, and a stargazing builder called Mike. It’s, hopefully, a story about love, destiny and our need to believe in something.

What have some of your top reads this year been?

The Push by Audrey Audain, You and Me on Vacation by Emily Henry, The Split by Laura Kay, Uncoupling by Lorraine Brown and Where the Rhythm Takes You (YA) by Sara Dass. All these books are out now!

Did you have to read wine tasting for Dummies like Birdy, or do you have some experience in sommelier life?

I learned a little working in restaurants, but no, not really. I had to do an awful lot of research on wine for that book!

What does your perfect weekend look like?

Saturday morning brunch, followed by a stroll around a farmers’ market. A pint at a pub mid-afternoon and maybe a dinner out somewhere in the evening. Sunday is the day for papers and coffee and catching up with family on skype. If it’s hot, a swim somewhere with my girls Billie and Georgia, and the afternoon lazily picnicking in a park.

I’ve just realised I have described the perfect weekend in London. I MISS LONDON.

What do you always carry with you?

My notebook, a very specific type of pen. Lip gloss.

What would your last ever meal be?

Anything by Ottolenghi. Literally anything. He could put mud into a shoe and hand it to me and I’d eat it.

What is one positive piece of advice you could give to our audience?

Give yourself a break. Nobody ever said ‘I wish I’d spent more time on social media’ on their deathbeds. Not yet, anyway.

TEAM ZOELLA JULY 11, 2021

24 Beautiful, Budget Friendly Wedding Dresses to Say ‘I Do’ In This Year

Whether you're newly engaged and are living in your bubble of lurve or have had your big day pushed back so many times you gave up on finding the dress, it turns out the good ol' British high-street has well and truly got you covered in finding the perfect number for your once in a lifetime day.

We don’t mean to alarm anyone but weddings are a THING again and saying ‘I do’ to your boo just became a reality once more after 18 months of uncertainty and cancelled plans- we love, love! Whether you’re newly engaged and are living in your bubble of lurve or have had your big day pushed back so many times you gave up on finding the dress, it turns out the good ol’ British high-street has well and truly got you covered in finding the perfect number for your once in a lifetime day.

Money Saving Expert estimates the average wedding can cost anywhere from £18,000 to £32,000, making the rise in high-street brands stocking beautiful and both contemporary and classic wedding dresses all the more appealing. Brands including ASOS, Whistles, Monsoon and Next are killing the game with their dreamy selections starting from as little as £90, as well as slightly pricier destinations such as Reformation and Olivia Rubin offering gorgeous gowns for considerably less than the average price. 

Silky, chiffon, short, long, jumpsuit or mini dress, the high-street gems available to help you wow on your big day mean you’re spoilt for choice in the white (/ivory/cream/baby pink) dress of your DREAMS. Which one do you have your eye on?

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TEAM ZOELLA JULY 9, 2021

The Team’s Top Swimwear Picks for Summer

As a nation, it's time to manifest some serious warmth, and when that time comes we need to be prepped and ready to hit the Lidos, parks, garden sun loungers and British beaches in a swimsuit or bikini that leaves us feeling 10/10.

The buzz of an airport and stomach flipping motion as your plane jets off towards warmer climates might still be an unfamiliar feeling for many of us this summer, but it doesn’t stop us getting our hopes up every time we feebly check BBC weather in the hopes of some well-needed sunshine. Football’s coming home, Love Island is back on our screens and all we need now is a heatwave to complete a proper, British summertime celebration.

As a nation, it’s time to manifest some serious warmth, and when that time comes we need to be prepped and ready to hit the Lidos, parks, garden sun loungers and British beaches with our best-pedicured foot forward and in a swimsuit or bikini that leaves us feeling 10/10. Whatever your swimwear concerns (because God knows it can be a nightmare to shop for) the team have compiled their current add-to-basket worthy picks to see you through the rest of the summer season, and ensure we all get a fire Instagram photo as soon as the temperature hits anything above 22 degrees. Hey, we’re in the Euros final, anything can happen in 2021!

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TEAM ZOELLA JULY 7, 2021

Our Top Rated TV and Movies We’ve Watched in 2021

Whilst England's place in the Euros remains to be seen, at the very least we know it's coming home for tv and film this year.

The football’s on, we’ve coupled up with Love Island again and cinema is back, ah sweet normality, it’s good to see you again. Whilst England’s place in the Euros remains to be seen, at the very least we know it’s coming home for tv and film.

From The Handmaid’s Tale Season 4, the police dramas we only just got round to watching nearly a decade later (mother of god) and this summer’s cinematic must-sees, here’s a recap of the latest tv shows and movies we’ve been watching on the big screen and the medium screen, as a reward for how shit the tiny screen makes us feel.

Nothing strips down your entire existence quite so ruthlessly as a family of glowing rectangles, does it? Here’s what we’ve been cancelling all social plans to watch lately.

Larrese’s Picks

Line of Duty

Mother of god, I’m embarrassingly late to the police drama party but when season 6 was trending a few months back, I thought I may as well see what all the fuss is about once and for all, so I got fully acquainted with the AC12 gang. I don’t know what kept me all these years. I’d seen snippets and some spoilers on Goggle Box (mainly the Trump cameo) so I knew the main premise of the series but not enough for it to ruin the show for me. The cast are brilliant together – Hastings, Kate and Arnott have my heart. I recently discovered Martin Compston is Scottish which blew my mind and made me fancy him even more. His London accent is ridiculously good. PS I’ll never misspell definitely ever again.

Peter Rabbit 2: The Runaway

No YOU went to the cinema the day it opened on your own to watch a children’s film. I don’t think I appreciated how much I loved going to the cinema before the pandemic. It’s the only way to get me to sit and actually watch a film. If I’m at home, I’m on my phone replying to emails or mindlessly scrolling, so the cinema is the perfect place to force me to sit still, switch off from the small screen and treat myself to the pure uninterrupted joy of the big screen. Admittedly, there wasn’t a great deal of choice so I was forced to watch Peter Rabbit 2, really (cough, liar, cough), and I loved it, not quite as much as the first one – that was a bit more cottagecore fluff, this one was a little more action bunny, but wholesome viewing nonetheless.

Anne With An E

The perfect tv comfort food for a rainy day. The Netflix original is an adaptation inspired by the Anne of Green Gables book series by L.M. Montgomery. It’s a coming-of-age story about a young fearless Canadian orphan trying to find her place in the world. She’s mistakingly sent to live with siblings Marilla and Matthew Cuthbert, where she transforms the lives of everyone she meets with her exuberance and wild imagination. Actress Amybeth McNulty is perfectly cast as the spirited anti-heroine, Anne Shirley. Her talent alone makes the series impossible not to binge, as does the stunning backdrop of Prince Edward Island. I feel a trip to Canada coming on… when we’re allowed.

Mare of Easttown

Adding this in as a tv series I’m currently trying to get into but can’t promise I’ll finish… does it get better, guys?! I’ve heard great things about it and Kate Winslet is in it so it’s gotta be worth a watch, surely? But the first episode just didn’t rock my world. Something’s not quite reeling me in so, I’ll probably finish watching it on my deathbed along with all the other iconic films and tv shows I’ve missed. RIP Grey’s Anatomy.

The Bold Type

Forever wishing I’m a Sutton, completely gutted that I’m a Tiny Jane through and through. I loved everything about this show. Even Pinstripe. Fancied him in a major way – I don’t make the rules. The alchemy between the three characters, Kat, Sutton and Jane is what saves this show from veering into the glossy, media gal rom-com archetype. Yes, it’s wildly unrealistic – Jane writes one article a week, always takes a lunch break and reports directly to her Editor in chief who cancels Beyonce to be a shoulder for Tiny Jane and is a treadmill marching angel – but the love story shared between these three gal pals is what kept my subscription to Scarlet magazine going strong.

Danielle’s Picks

The Handmaids Tale – Season 4

Even though I’m only 3 episodes into the latest season I had to put this series in my choices as I’ve been gagging for it to come out for months! I always used to think the premise of this show sounded too depressing and macabre but as soon as I gave it a go I was hooked. The women portrayed in this show whether you love them or hate them are f***ing epic, every performance is so ridiculously good. The new season is a refreshing step change from the previous 3 (I don’t want to give away any spoilers) but it feels like it could go in any direction right now and it’s SO exciting.

Loki

I’m always a sucker for a Marvel series, especially as it’s something I can enjoy with my partner Harry. We watched WandaVision and loved it, they’re like watching a 6-hour movie dedicated to one character. Anything Marvel produces is usually packed full of humour, twists & turns, easter eggs, and great storylines and Loki is no different. The series takes place after Loki steals the tesseract in End Game and he’s brought to the TVA (Time Variance Authority) after an alternate version of Loki created a new timeline. Owen Wilson stars in the new series and he’s as lovable as ever. Definitely recommend giving it a go if you’re into the ol’ MCU.

RuPaul’s Drag Race All Stars 6

It’s back, back, back, back, back again! Obviously, I’ve smashed the series 13, the UK series 2 and Down Under already this year but you best believe but All-Stars has my heart. I love seeing queens come back and show how much they’ve improved, with elevated looks and vibes. The challenges are top tier, and I love the format of the queens voting each other off. If you’ve never watched RuPaul’s Drag Race what the hell are you doing with your life? This series I’m rooting for Raja O’hara, I love everything she’s shown so far and I’m glad she’s getting that redemption after being too caught up in the competitiveness of her season.

Bo Burnham: Inside

Wow, what a masterpiece. Bo Burnham creates genius musical comedy specials and has done for years but this one hits different. Bo wrote, directed, filmed, and edited the whole thing from a tiny apartment over the year we all has to stay inside. it touches on his mental health over the course of the year, as well as his feelings doing stand up before the pandemic, the dangers of how addictive digital is for all of us especially young adults, and of course Jeff Bezos and his mighty wealth. This special really holds a mirror up to society and points out so many ugly truths we’re just not talking enough about, but it also pokes light-hearted fun at topics like sexting and ‘white women’s Instagram’ accounts (yes I felt very attacked). Urge you to give this one a watch!

Charlotte’s Picks

Cruella

This was my first cinema trip since Christmas when I managed to squeeze a visit in between lockdowns and boy oh boy was I excited. I managed to see Cruella just before it left cinemas and I so wish I had been sooner because it was one of those films I could easily have gone and watched again the next day. I love both Emma Stone and Emma Thompson (special mentions to The Amazing Spiderman and Love Actually) at the best of times so seeing them be the boss ass b*tches they are on screen together was such a joy. The plot was imaginative, surprising and sprinkled with plenty of humour, wit and simply everything I hoped for and more. I always love admiring the costume department of any film I watch and the emphasis on fashion in Cruella wasn’t something I was really anticipating but really blew me away. As a fashion graduate I loved the rivalry between Cruella and the Baroness who gave me total Miranda Priestly of The Devil Wears Prada vibes. 10/10 recommend and will be watching again soon on Disney+!

Love Island

You either love it or you love to hate it but I for one am overjoyed to have this trashy, addictiveness back on my screen! I think I was in the minority of loving winter Love Island so I had my fix more recently than those who skipped out that season, but I am still thrilled that it is FINALLY back. It really needs no introductions but I am already living for the memes, TikToks and group chats popping off every episode- the country is united and it’s all thanks to terrible flirting and cringe chat ups lines on ITV2- who would have thought it?!

Too Hot To Handle

I’ve got love on the brain and also live in a house of 4 girls so of course Netflix hit THTH has been on our TV at every given opportunity. I don’t know how I feel about this show, despite how much I’d heard about it, and mostly find the combination of Americans and Brits mixing (amongst other nationalities too) extremely jarring for some reason, ha. I also just find the whole concept so odd- like, if some of these people genuinely can’t go even one day without kissing or sleeping together then surely that’s a major problem?? It feels so bizarre to me, and I know a lot of it is probably put on for the cameras but seriously I would be so annoyed as a contestant who could easily stick to the rules when money is involved to have others throw it away for the sake of some heavy petting in a bedroom surrounded by strangers. Get a grip people!

Darcey’s Picks

Believe Me: The Abduction of Lisa McVey

(TW sexual assault) If you like a true-crime documentary, this is really one to sink your teeth in. Based on true events, it relives the kidnapping of Lisa McVey who narrowly escapes her kidnapper. However, and this is the big twist in the story, no one initially believed her. They said she must have been making it up because her story was too detailed (wtf?). I find films and series based on true events fascinating, and I massively admired the bravery of such a young girl who had been kidnapped and sexually assaulted. It’s an uncomfortable watch at times, but you are glued to the screen as she slowly convinces the people around her that this happened and fights to get who did it bought to justice. There’s a big twist too, which again is mind-blowing to think this is true and if she hadn’t persevered to get him caught he would have stayed on the streets hurting more and more women. Would absolutely recommend to any fellow true-crime lovers.

Sweet Tooth

I loved this series so much! Sometimes felt a bit close to home as it centres around a virus that made everyone sick (we are all potentially over this narrative now ha, although it is based of a comic from 2009), however this series is all about the ‘hybrid’ children that were born from this, who are half human and half animal. This series follows Gus who is a hybrid with a deer, so he has very cute antlers but also possesses abilities deers have like night vision etc! I don’t want to give too much away but I really enjoyed this series, I felt so many emotions while watching this and was really rooting for little Gus and his quest. It’s an easy watch and perfect for a Sunday snuggled in bed!

The Pact

SO BLOODY GOOD! Honestly I had kind of given up on BBC series after they have discontinued some of my favourite (Doctor Foster you will forever be in my heart). Also, 6 episodes a series? BBC we want MORE. Although actually, I feel this series was perfectly summed up in 6 episodes, but I think we could off stretched it to 8, just saying. This series follows a group of women who one night leave a co-worker in a forrest as a practical joke, I know even from that you know it’s going terribly wrong. Let’s just say they end up with an unexplained death and the women are now in a pact to vow to stick together in order to not go down for it. Would highly recommend and if you are anything like me you’ll be finished in a day.

Workin’ Moms

This pains me to say it, it really does, but I didn’t love this last series. I have been waiting for the new series for what feels like forever, but it kinda flopped? I am so sad to say this but I’ve been watching it for years and always so excited when the new episodes are released, but I just didn’t like the plot of the last series! Without giving too much away for people who haven’t yet watched it, but I think it’s because the moms aren’t all together, with Anne living in a new city. Also, Jenny is hardly in this series and just has some strange storyline running alongside the others, where she’s in some weird relationship with her boss? It just didn’t add up to me, Hopefully, the next series hits better!

TEAM ZOELLA JULY 6, 2021

13 Questions With Abi, Founder of Claude & Co

Abi decided to start her small business for gender-neutral baby clothing after spending her career in kidswear buying and noticing how much of the clothing was quite gender-stereotypical when it came to colours and designs.

First off, how are you and how is your 2021 going?

Great question, thank you for asking. I have found 2021 really eye opening, from a personal perspective I think I have done a lot of reflecting on 2020 and the injection of serious growth we saw as a business and that I had to handle on one pair of shoulders. I stepped up but felt quite burnt out, so I feel like this year has been a lot about my personal growth and practising some self-mastery, as much as the business growth. The business has had some brilliant moments this year but the last two months have been tougher, we were hit hard with the impact of COVID in India for our production, and sales naturally took a little wobble when retail and life has opened up slightly. All in all it’s been quite the year so far, I thought 2020 was wild … but 2021, wow! 

Can you tell us about your journey to start Claude & Co?

Claude & Co (named after my first cat) was a combination of my foundations in fashion buying, feeling Children’s products really resonated with me and my style and that you could have fun with it, and they’re tiny…who doesn’t love tiny things. I love women’s clothing but it’s too personal for me. I think having no children (as yet) helped me a lot…though it does seem to shock most people! A lot of Children’s brands are started by mums noticing a gap or giving it a go on mat leave, and it’s become the norm. 

I noticed a gap in the market for a really well-rounded Unisex clothing brand.

During my career, and endless design presentations I noticed a gap in the market for a really well-rounded Unisex clothing brand, that was sophisticated and cool, appealed to parents, at an achievable price point. Really key though was having those small brand ethics that big corporate companies are rarely held accountable for. Fabric sourcing, Organic materials, sustainable packaging but with that wow feeling when your order arrives. A lot to ask of myself but I felt it was worth it! 

I started slow, and had other toy and interior brands on the website. Selling those whilst working on my brand behind the scenes, I knocked on a lot of doors and previous contacts from my buyer life until someone listened. I knew what I wanted I just needed help to make it. I still work with the factory now and they make the most incredible clothing. I am so proud of the quality and level of Claude & Co. Now we’re five years in, and the brand has grown and the awareness too, we’re stocked in most countries around the world – all pretty much from my front room. We have a warehouse based in the U.K (as we used to pack and send everything from home eek) and the collection has grown steadily to where we are now and with I believe a strong future ahead. 

We know you previously worked in buying, what steps did you take in your education/early career to achieve that role?

I started my career in fashion buying very young, I was really thrown in at the deep end. During my first year at uni, I took it upon myself to get some work experience in a buying office. I was offered a job after around a month of clearing the rails, sorting folders and asking the right questions. I left university that same day and gave it my all. For me, four more years made no sense when I had these big plans. 

I was pretty determined from around 14 years old that I wanted to be a fashion buyer. I loved art (I still do, painting is my solace) I loved creating and I knew fashion was something that got me excited. I had a career day at school and they gave me some guidance on the idea of being an architect or a fashion buyer, which I had no idea even existed but sounded better than an architect because well…too mathematical. So that was me. Fashion Buyer in the making. 

I worked my butt off and climbed that ladder fast in my career– I ended up as a buyer on Childrenswear for NEXT and I whilst I felt very “successful” having become a buyer and travelled the world turning left on the plane at 25 years old, doing what I felt was seen as a “dream job” I just was not satisfied. I was pretty sucked up in the corporate world and I think I burnt out pretty fast. I just could not relate to the people and attitudes around me and felt I was destined for something else. I had thankfully built myself a strong base to take time out, keep my home and invest some savings into giving something a go that I’d had the idea of for a while. So there we go, I leapt…with a lot of blind faith and a LOT to learn but with some good experience under my belt. 

We love your gender-neutral clothing, why do you think it’s so hard to find on the market?

I have no idea; I think especially for baby clothing…there is so much gender stereotyping and it’s such a shame. When I am designing, I never consider the gender of a child it doesn’t enter my head. I just think whoever they are, will look so great in this and it can appeal to anyone. I try and keep to neutral earthy colours and interesting fabrics, focusing on something a bit more sophisticated.

I try and keep to neutral earthy colours and interesting fabrics, focusing on something a bit more sophisticated.

I really think it’s just ‘how things have been’ which I like to think Claude & Co will be at the forefront of a natural edge towards being different. I lived in Amsterdam not long ago, and I think there was a welcome and different approach there which I’ve absorbed. The clothing for Children centred around a lot more independent brands and less high street retail which was far more open to unisex and ethical fashion. I think indie brands really are at the forefront of championing this, it’s just reaching people that’s the challenge! 

What is the process like for designing products and picking out your slogans like “Milking It”? 

I am quite dry in my sense of humour, and I knew that slogans had to play a part in the brand to stop things being too cute and serious. We’ve had a few along the way and Milking It – has really stuck. So much so it’s now trademarked in the U.K, the USA, Europe and more to come…safe to say we’ve had a few copycats along the way! I heard a friend say something along the lines of “you spend your years building a brand, then years protecting it“ amen to that.  

Milking It is what we are most recognised for now and I just never get bored of it. I can just picture every parent smirking when they change their baby into it, who no doubt is 100% milking it. In every sense. 

I love the design process; I think that’s where I find the most validation in my business and happiness. Something coming to life from my head is the best buzz. I normally consider what I feel is missing or I’d love to see out there. Seeing little ones, and matching parents in the ideas from my head is the best feeling. I tend to start with a sketch, and I brief the factory to do a toile (a mock up) on that and we put it with fabrics and get samples made. I love all those little attention bits, the labels and stitch colours, button placements etc. All makes such a difference to the end result. 

Can you tell us about some highs and lows of starting your own small business?

Five years in, I can say there has been some extreme highs and lows. In every decision you make you either learn or you grow which is important to recognise. There really is no “how to” guide. Every decision big or small has been totally on my shoulders. Which some days I find easier than others! 

High points, those ‘pinch me’ moments when you curate and dream of a brand and see people wearing or loving it – Zoe and Alfie the exact example here! Seeing them receive their order, watching as a fly on the wall, was one of my proudest moments. I have imagined that moment for expectant excited parents so many times but never witnessed it. I imagine how many people have had that feeling through buying something I created, that’s a high. 

A big positive is flexibility! Your time is your own, which works well for me. I like to structure my days, but I am so unproductive from 11am-2pm so I normally allow myself some time for exercise, a great lunch, meeting a friend etc but I get up at 6am and work, because I love a peaceful morning and I find my work is better that way. 

Flip side is, you must be so driven to keep getting up and going day after day. No one else is pushing, so you have to bring that energy. It’s tough, especially when sales aren’t as positive, or the delivery is missing somewhere between India and the U.K and no one knows where, or your website crashes when launching new product (all things I’ve had to handle). With that, I find there is no off button. When you’re on holiday and not relaxing because you just need to send that email, post on instagram, I feel like I need to learn to be more present which I think a lot of small business owners can relate to. 

Skies the limit. I love that feeling when it’s my own company. It comes with the fear factor but there is no ceiling with your own brand. I love that the future is in my own hands. 

I think all moments of validation are really personal to the business and person behind it. Everyone has their own dream, and vision to tap into. The high points totally outweigh the low, which is the reason we do it! 

What’s the best advice for someone wanting to start a new business?

You need to align your mindset and motivation to get moving. Be totally sure that you are passionate about what you want to create or sell. Either a service based or product-based business that applies. Someone’s passion for their brand or profession shows and its infectious. I think it helps people connect with you. You can tell when something is half hearted! 

I’d also say, spending your time looking too much at your competition is dangerous. Be focused on your own mission, people will come and go. You will think everyone else has something you don’t but all journeys are different. Someone can turn over a million pounds and make no profit, it’s all relative to your goals…! 

I’d also suggest getting advice and being clear on areas that make you feel nervous. I always found figures and accounts daunting. Turns out I just needed to find the right fit for me with my accountant, she is the best decision I made last year! I am growing more and more confident, and I feel like we’re a team. When you work on your own it’s so important to find that support.  

I’d always recommend for someone to go for it with starting their own business. There is always room for what you want to create, and I think if you have that idea and passion then you’re so much further than most people. Get your plan in place, get your people in place, and be brave. No growth ever happens in your comfort zone. 

What are you currently working on?

I am working on newness for next spring and I am really feeling a bit of 70’s styling and some country and western details. Tricky as I never like to be too “trend” led especially with unisex baby clothing, but a little nod won’t hurt. I love working really in season, I cannot hold onto ANYTHING If I love it, booking too far in advance just doesn’t work for me. So If I am working on something it’s likely to launch soon. Nightmare to manage but it makes me happy!

I have been trying to look at refreshing our Milking It collection to grow it a little more with some new fabrics and sleepsuits. I hope I’ll be able to launch them this Winter, so eyes peeled! I keep trying to think of the friend of “milking it” as another slogan, so if anyone has any great ideas let me know! 

What are some of your other favourite small business baby brands?

Oh so many. My dearest friend Eleanor from Nellie Quats – we’re each other’s biggest cheerleaders and I don’t think I could do this without her. She has the most beautiful girlswear brand. Totally different to Claude & Co which I think helps our friendship. I have a great relationship with Bethany at Ando Stores, and we’ve worked on some collaborations together to sell exclusively across our stores, and there’s more to come. Her eye for product is like no other, and I think when I have a baby (one day) I’ll be shopping on there 24/7. Some brands I love, Silly Silas (dreamy combination with Claude & Co) Artipoppe carriers are so hot right now and I love them. I’ve always really admired Gray Label for their simple design and clean lines for baby clothing. I like Garbo & Friends and Konges Slojd for interiors and accessories. Olli Ella have always been a big support to me as a brand and I love their entire process and success, they’re wonder women. It’s so inspiring. Not strictly Childrenswear but ‘Mustard Made’… those girls are incredible as are their lockers. The independent childrenswear market is so huge, and I am proud to be in the mix. 

What does your perfect weekend look like?

I’m such a brunch girl. Meeting a group of friends or family for slow brunch in the sunshine or by a cosy fireplace is heaven to me, maybe a walk and little shop around. We live in Winchester and it’s great for independent coffee shops. We have an allotment and love spending time there during the summery days, it’s so peaceful. An evening date with my boyfriend, a nice meal somewhere and a great bottle of wine…clearly our life revolves happily around food and socialising. 

I love to paint, they keep getting bigger and bigger and we have zero wall space! I have a thing for still life painting with oils, and it’s how I zone out. So taking Sunday to paint is my happy place, preferably with a historical romance tv show on in the background. Bridgeton five times now. Help. Haha! 

What do you always carry with you?

My backpack, with so many half used lost and found Mac ‘faux’ lipsticks that it’s a crime. I always have my glasses as I am pretty blind without them! Otherwise I travel very light, I think a year of lockdown has meant it’s normally phone and mask in one hand and glasses in the other.  

What would your last ever meal be?

I love good food; I don’t eat dairy now…so I think last meal ever I’d be all over the cheese! Pasta is my go-to, and as basic as it would be…mushroom pasta loaded with a MOUNTAIN of truffle would see me off nicely with a good bottle of red wine. Preferably sandwiched between some crisps and dip and some passion fruit cheesecake to finish thank you! My mouths watering. Ha-ha. 

What is one positive piece of advice you could give to our audience?

It’s so exciting when you realise that there is no limit to what you can achieve. Learn about practising manifesting and mindset. Might sound totally woohoo to some people, I hear you. But try to read or listen to books about it. It really has changed my approach to business and life a lot. Learning about being aware of your own power is so addictive. You can take responsibility for the world you create around you. ‘Thoughts become things’ people! 

One thing that really helped me align with my ambition, I wrote down moments in my past where I’ve felt validation, whether that’s work or personal, really describe them and be aware of that feeling. Then write, picture or just imagine how they might show up your future. Let yourself go there and get moving towards it. 

TEAM ZOELLA JULY 5, 2021

Zoella Book Club: Our July to October Picks

If book boners exist, then trust us when we say we’re going to be well and truly pitching a tent this summer. Here’s a look at the blurbs!

Our book club dump is here to complete your balmy summer TBR list. In this semester’s line up, we’ve got the ultimate beach read in Lizzy Dent’s latest feel-good rom com The Summer Job, Transcendent Kingdom – the ruminative second novel by Yaa Gyasi (prepare to be both speechless and ruined in the best possible way) and A Slow Burning Fire by Paula Hawkins, a scorching new thriller from the best-selling author of The Girl on the Train.

If book boners exist, then trust us when we say we’re going to be well and truly pitching a tent this summer. Here’s a look at the blurbs!

July – The Summer Job by Lizzy Dent

Part Bridesmaids, Fleabag and Bridget Jones, there’s no poolside pal with a sense of humour quite like Lizzy Dent’s The Summer Job.

Have you ever imagined running away from your life?



Well Birdy Finch didn’t just imagine it. She did it. Which might’ve been an error. And the life she’s run into? Her best friend, Heather’s.

The only problem is, she hasn’t told Heather. Actually there are a few other problems…



Can Birdy carry off a summer at a luxury Scottish hotel pretending to be her best friend (who incidentally is a world-class wine expert)?



And can she stop herself from falling for the first man she’s ever actually liked (but who thinks she’s someone else)

Purchase from Bookshop.org here!

August – Transcendent Kingdom by Yaa Gyasi

Yaa Gyasi’s searing follow up to her acclaimed best-seller Homegoing delivers a powerful and moving portrait of a family of Ghanaian immigrants, ravaged by depression, grief and addiction.

As a child Gifty would ask her parents to tell the story of their journey from Ghana to Alabama, seeking escape in myths of heroism and romance. When her father and brother succumb to the hard reality of immigrant life in the American South, their family of four becomes two – and the life Gifty dreamed of slips away.

Years later, desperate to understand the opioid addiction that destroyed her brother’s life, she turns to science for answers. But when her mother comes to stay, Gifty soon learns that the roots of their tangled traumas reach farther than she ever thought. Tracing her family’s story through continents and generations will take her deep into the dark heart of modern America.

Purchase from Bookshop.org here!

September – Beautiful World, Where Are You by Sally Rooney

One of the most talked-about authors from the last year following the success of her novel to tv show Normal People – Sally Rooney is back with a brand new book based in Dublin following a quartet of young friends, their lives and their loves.

Alice, a novelist, meets Felix, who works in a distribution warehouse, and asks him if he’d like to travel to Rome with her. In Dublin, her best friend Eileen is getting over a break-up, and slips back into flirting with Simon, a man she has known since childhood.

Alice, Felix, Eileen and Simon are still young—but life is catching up with them. They desire each other, they delude each other, they get together, they break apart. They have sex, they worry about sex, they worry about their friendships and the world they live in. Are they standing in the last lighted room before the darkness, bearing witness to something? Will they find a way to believe in a beautiful world?

Purchase the book here!

October – A Slow Burning Fire by Paula Hawkins

The author behind the global phenomenon The Girl on the Train is back with her highly anticipated new thriller. A Slow Burning Fire explores the way no tragedy happens in isolation. Expect a dark plot, intensely believable, human characters and explosive gasp out loud twists.

‘What is wrong with you?’

Laura has spent most of her life being judged. She’s seen as hot-tempered, troubled, a loner. Some even call her dangerous.

Miriam knows that just because Laura is witnessed leaving the scene of a horrific murder with blood on her clothes, that doesn’t mean she’s a killer. Bitter experience has taught her how easy it is to get caught in the wrong place at the wrong time.

Carla is reeling from the brutal murder of her nephew. She trusts no one: good people are capable of terrible deeds. But how far will she go to find peace?

Innocent or guilty, everyone is damaged. Some are damaged enough to kill.

Look what you started.

What book has got you truly hyped for a summer of good reads?

Purchase the book here!

TEAM ZOELLA JULY 4, 2021

The Team’s Top Buys for the Best Pamper Night

General acts of self-care that keep you feeling stable and grounded might be as simple as taking the bins out or changing your bedding, but oftentimes treating yourself to some well deserved TLC can be just what you need for a mental and physical recharge.

Pampering is second nature to most of us after 18 months of desperately trying to entertain ourselves indoors, so it’s safe to say the team didn’t struggle in picking out our dream evening-in accompaniments. Pass us the Vino, please!

General acts of self-care that keep you feeling stable and grounded might be as simple as taking the bins out or changing your bedding, but oftentimes treating yourself to some well deserved TLC can be just what you need for a mental and physical recharge. Never underestimate the power of the humble face mask.

And finding a peaceful state of mind doesn’t have to involve a far flung holiday destination or exclusive spa day (which is just as well really, Boris)- it can be as simple as carrying out small acts that encourage a state of zen in your own home. Be it a bubble bath, curling up with your favourite book or blasting Ms Swift’s Folklore (a surefire win), it’s important to prioritise recharging your batteries now more than ever as your social calendar fills up.

Keep scrolling to see the team’s must-have pamper picks…

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