TEAM ZOELLA AUGUST 21, 2022

Noteworthy New-In Pieces From & Other Stories, Weekday, H&M and more…

From light knits perfect for your last few alfresco dinners to tailored trousers that go with literally everything, high-street heroes including H&M, Weekday, Arket and & Other Stories are primed and ready to swing into action as the next payday approaches.

September’s signature new term feeling is almost upon us, and with that comes memories of fresh notebooks, squeaky clean shoes and a sharp AF uniform ready to tackle a new year of learning. Whilst thankfully the days of algebra and anthology revision are behind us, that breath-of-fresh-air feeling that hits as soon as September approaches is one that never gets old. If you’re looking to turn over a new leaf as autumn creeps ever closer and transitional dressing makes it way onto your Pinterest suggested searches, the high-streets new-in sections are sure to have you covered.

From light knits perfect for your last few alfresco dinners to tailored trousers that go with literally everything, high-street heroes including H&M, Weekday, Arket and & Other Stories are primed and ready to swing into action as the next payday approaches. Including wardrobe basics and fun, of-the-moment designs sure to amp up your clothes rail, this new-in edit is almost as hot as this summer’s heatwave.

Our top picks from H&M…

Our top picks from Weekday…

Our top picks from & Other Stories…

Our top picks from Arket…

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TEAM ZOELLA JULY 3, 2022

Jet, Set, Go: Airport Style Essentials Of The First Class Variety

Throw a linen shirt over a crop top, chuck some extra thick socks in your tote, download your fave playlist and boom, prepare for warmer climates and Piña Coladas on tap!

Bali, Berlin, New York or The Netherlands- the choice is yours. Travel season is here and despite the constant cancelled flight scares and do-you-or-don’t-you-have-Covid before flying, excitement levels are high! 

Whilst at one time your dinner and beachside looks were the centre of attention, the humble airport outfit has since taken centre stage as the first of many important decisions to make on your travels (next being if you order a beer or Prosecco at Wetherspoons pre flight). 

Influencers from Sarah Ashcroft to Molly-Mae Hague have set the standards high, but the truth is: comfort is still the number one priority. Breezy, thin and breathable layers are best, with leggings or joggers taking top spot as the bottom half option of choice. Throw a linen shirt over a crop top, chuck some extra thick socks in your tote, download your fave playlist and boom, prepare for warmer climates and Piña Coladas on tap!

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TEAM ZOELLA JUNE 19, 2022

Chunky Sandals To Stomp Into Holiday Season In

From jorts to Crocs, gilets to oversized everything, this summer we're stanning practical over pretty and embracing the 'ugly' fashion trends making a comeback.

From jorts to Crocs, gilets to oversized everything, this summer we’re stanning practical over pretty and embracing the ‘ugly’ fashion trends making a comeback. The rule of thumb seems to be: if you wouldn’t be seen dead in it during year 9, it’s cool now. Fashion can be confusing, eh?

Haters gonna hate, but Internet fashion legends such as Leandra Medine Cohen of Man Repeller (RIP) made it cool to embrace self-expression in all of its forms. Her and other self confessed man repellers helped create a culture of irreverence in which zany, out-there and downright ugly clothing suddenly became cool, and we love the Man Repeller legacy to this day.

In a world in which FaceTune and blur filters are the norm, sometimes putting on a knitted vest and pair of Birkenstocks may feel like the most refreshing choice you can make. Stomp on!

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TEAM ZOELLA APRIL 10, 2022

Hot AF Going Out Looks To Impress This Bank Holiday

If your plans for the long weekend include a pitcher of Porn Star Martini and spending as little time at home as possible, your past lockdown self will certainly be thanking you.

Does anyone else feel like they have been counting down to the Easter long weekend for what feels like forever? After being lulled into a false sense of Spring with a couple of 17 degree days earlier last month (more fool us!), it’s safe to say our wardrobes are an accumulation of jumpers and tentative Birkenstocks, making picking an outfit for this very meh weather much more of a challenge. Despite confused wardrobes, something we can be sure to bank on: celebrating the first ‘normal’ Easter in two years! Who would have thought it?! If your plans for the long weekend include a pitcher of Porn Star Martini and spending as little time at home as possible, your past lockdown self will certainly be thanking you.

Keep scrolling for the ultimate in going ‘out’ out inspo, featuring the best of the best of new-in. Think staple pieces in the form of leather trousers, basic yet chic black tops and straight leg jeans, as well as trend led items including corset tops and colourful prints that scream dopamine dressing in all its glory. Meet you at Spoons!

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TEAM ZOELLA AUGUST 29, 2021

70s Fits to Channel Stevie Nicks Energy

With its iconic flares and psychedelic florals, its groovy prints and jean dresses, the ‘70s was the golden age of feel-good ‘fits.

With its iconic flares and psychedelic florals, its groovy prints and jean dresses, the ‘70s was the golden age of feel-good ‘fits. It was the decade that had it all, with many of the trends still influencing our wardrobes and shopping habits today. Case in point: the club-friendly clogs we never imagined we’d be wearing and yet here we are, toe-tapping to the tune of WAP on a Saturday night.

After a tumultuous 18 months spent living (correction: barely existing) in sweatpants and a Zoom top, you’ve likely overdone it on the ol’ comfies by now and want to treat every damn day like a catwalk. Amen to that! After crisis comes celebration and celebrate with carefree ‘n’ colourful lewks we will. Anyone else self-medicating on mood-boosting clobber and offsetting the misery that was 2020 with outfits that are just one more lilac crochet vest away from careening into fancy dress / toddler territory? Same. 

In this week’s shop post, we’re dialling up the fun and channelling serious Cher meets Stevie Nicks energy. Whether you’re here for bell-bottoms with straight-up disco vibes or you’re looking to dabble with the occasional tassel fringe or boho maxi dress, you’ll be pleased to see this edit provides a very happy mashup of throwback pieces to cater to every ‘70s mood. 

From Saturday by Megan Ellaby to Free People and House of Sunny, read on for your hit of sartorial serotonin.

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TEAM ZOELLA AUGUST 8, 2021

The Failsafe Midi Dresses To Reach For When You Have Nothing To Wear

Let us remind you of the unsung wardrobe hero, the staple of any staycation suitcase, the cutest and most comfortable addition to any haul- that's right people, it's the humble midi dress.

Picture this: your hair is greasy, your alarm didn’t go off, your dog has vommed on the kitchen floor and you’ve ran out of tea for your morning cuppa. Not a great start to the day, and in all honesty we’re not sure who you peed off in a past life but it’s not looking good. Anyhow, you need to get out the door STAT, but what are you going to wear? Let us remind you of the unsung wardrobe hero, the staple of any staycation suitcase, the cutest and most comfortable addition to any haul- that’s right people, it’s the humble midi dress.

Keep it feminine with sandals, add a grungy edge with a layered band tee or add a practical twist with some chunky trainers, and remember gleefully that there is nothing you cannot achieve in the perfect midi dress- you simply cannot go wrong. And as the U.K. summer continues to be somewhat lacklustre, the midi dress cements itself once again as the perfect staple piece to carry you through to Autumn (cries in Pumpkin Spice), making it a totally sensible and justifiable purchase. 

Read on for 24 of the best midi dresses to shop now, from & Other Stories, Molby The Label, Nobody’s Child, Kitri and more!

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TEAM ZOELLA JULY 25, 2021

Fresh and Funky Graphic Tees That Are Guaranteed to Make a Statement

Slogan tees did the rounds a few years ago as feminist statements became the focal point of this out-there trend, but recently the focus has turned to fun, fresh and lighthearted graphics and sayings that spark a smile and ironic 'lol'.

Get ready for the stares and intense reading faces of those that walk past you in the street, it’s statement tee shirt time people! Slogan tees did the rounds a few years ago as feminist statements became the focal point of this out-there trend, but recently the focus has turned to fun, fresh and lighthearted graphics and sayings that spark a smile and ironic ‘lol’. 

Gen Z and TikTok humour are one likely influence, but this trend originally dates back to the early ’00s with everyone from queens Britney Spears and Paris Hilton rocking a graphic tee with a low rise jean. This streetwear staple is the perfect throw on and go item for days when you need to leave the house in a hurry and your bar/beach/dinner reservation is calling your name, and is guaranteed to earn you compliments aplenty from both strangers and pals alike- designs not to be worn on the days you want human interaction at a minimum!

Add some feel-good to your ‘fit this summer and embrace your playful side- it looks good on you …

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TEAM ZOELLA JULY 18, 2021

Easy Breezy Linen Pieces to Stay Cool, Calm and Collected In This Summer

Linen in any form is simply summer personified, conjuring up images of heatwave bbqs, shirts thrown on after a dip in the sea, baggy shorts to cycle into the sunset in and cute flippy dresses to sip on a sweet glass of Aperol.

Hello easy breezy wardrobe season- we’re so pleased to see you! Hot girl summer is in full force and it doesn’t have to mean body con dresses and heels that cut off blood supply to your toes, oh no, embodying hotness is about comfort, confidence and companionship with your besties and you best believe a cute linen ‘fit will have you well on your way to achieving this. 

Linen in any form is simply summer personified, conjuring up images of heatwave bbqs, shirts thrown on after a dip in the sea, baggy shorts to cycle into the sunset in and cute flippy dresses to sip on a sweet glass of Aperol. It evokes Call Me By Your Name summer vibes in a garment, and whilst we might not be jet setting to Northern Italy, we can sure as hell dress like it. Watch out Mr Chalamet.

If you’re easily hot under the collar (all of us after mentioning Timothée) then breathable linen is the fabric for you, letting your skin breathe and leaving you looking and feeling effortlessly cool in the summer sun. Honestly, what’s not to love?!

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TEAM ZOELLA JULY 1, 2021

Everything On Our Lust List From Collusion

With inclusive sizing and a range of unisex designs that you can look cute AF matching with your S/O in, there's certainly no harm in having a cheeky scroll in the Love Island ad break, right?

If you’re anything like us then the ASOS app is visited similarly to our holy grail social media- regularly, obsessively and with bated breath at what newness awaits us. It’s no surprise therefore that coming of age brand COLLUSION which is exclusive to the site is one we simply can’t get enough of. With inclusive sizing and a range of unisex designs that you can look cute AF matching with your S/O in, there’s certainly no harm in having a cheeky scroll in the Love Island ad break, right?

Key mentions go to the green knitted swirl co-ord that is giving 10/10 House of Sunny vibes, the satin zebra print scarf top that would look banging with a golden tan, and the unisex branded shorts for slobbing out in front of the TV in. It’s affordable, unique, and with six collaborators- students, stylists, activists, image-makers and authors- designing for the label in the past year, you know you’re on the right track for a stylish outfit you can rely on.

Which items are going straight into your basket? No judgement on the quantity of pieces here…

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TEAM ZOELLA JUNE 24, 2021

Sashay Into the Season of Love with These Failsafe Wedding Guest Looks

Besides wearing white and anything likely to upstage the bride (big no-no), dressing for a wedding is one of the best excuses out there to bag yourself a new outfit and go all out in contrasting your well loved loungewear- RIP joggers, you won't be missed.

Love isn’t cancelled! After a year of uncertainty and heartbreakingly postponed big days, weddings are slowly but surely filling our calendars again and we couldn’t be happier to celebrate with our nearest and dearest this year. Besides wearing white and anything likely to upstage the bride (big no-no), dressing for a wedding is one of the best excuses out there to bag yourself a new outfit and go all out in contrasting your well loved loungewear- RIP joggers, you won’t be missed. 

Whilst it may feel that there are endless choices in the wedding attire department, dress codes and sticking to the well worn tracks of pastels, florals, silk and tailoring mean you can’t stray far wrong in dressing appropriately for the big day in question. If you have multiple celebrations to attend this summer, consider renting a ‘fit that you otherwise might not be able to justify purchasing outright (FYI you can check out our previous post for the details) or opt for a two piece suit that you can mix and match in the future. Attending a wedding might leave you feeling pressured to buy something shiny and new for the occasion, but if the Klarna emails are piling up then consider opting for a cotton dress that can be worn more easily day to day layered with a t-shirt, or a classic slip dress design that will be in style for decades to come. 

Which outfit are you saying I do to this season?

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